▷ 5 key elements to optimize your infographic for SEO

Although infographics have been around for a few years, many brands still make rookie mistakes when it comes to optimizing infographics for SEO. Discover the basics to work on that special visual content and thus strengthen the impact and ranking of your website…

User search intent

Make sure your content addresses a specific user request or problem. A useful way to embed search intent is to organize the content in the infographic based on the user’s journey. You can do this by mapping the sections of the infographic according to the importance of different user queries in the field.

6 Key Elements to Optimizing SEO

If you want to know how to improve image SEO, focus on a single keyword or keyword phrase. After adjustment, consider the following:

  1. URLs : Make sure the keyword or key phrase is clearly placed in your post url;
  2. title : Write a catchy title that includes the keyword;
  3. meta description : Always include your keyword in the meta description;
  4. H1 : put your keyword in the H1 header;
  5. image filenames : Save your image file in the correct resolution and include the keyword in the filename. The same applies to the illustrations accompanying the publication;
  6. Image alt text : Your keyword also applies to the “alt text” of images in your article, including infographics. Tell search engines what your images are.

In any case, avoid keyword stuffing.

Original and quality images

What really draws visitors to your infographics? Pictures of course. But of course, if you create boring and blurry graphics, no one will be interested in your content and your infographics will go unnoticed. Several market studies show that using high quality, original and relevant images is one of the essential steps towards image SEO. Therefore, invest some time in creating a quality yet original infographic to get better search engine rankings on Google.

file size and loading time

Of course, smaller files load faster than big, gigantic images, and Google (like everyone else) prefers websites that load quickly. However, don’t make your file so small that it’s blurry or hard to read. Limit the file size as much as possible.

Also monitor your bounce rate. Similar to page load times, Google’s top priority is to provide searchers with relevant content. If you have a high bounce rate, Google assumes people aren’t interested in your content and doesn’t show it on the results page.

file type

An important point when optimizing images, especially infographics, is to know the most common file types: JPEG, PNG and GIF. All three have significant differences.


This file type supports a full color spectrum. Almost every device and program can open and save the JPEG format, making it the most universal of the three. It’s ideal if you want to reduce file size and don’t mind sacrificing a bit of quality to create a very small file.

Application examples : Photos in a slideshow, blog or social network.


This file type is ideal when working on small visual elements such as banners, graphics, and buttons. With compression techniques that limit GIFs to 256 colors, their file size allows for fast image loading. Nowadays, GIF images are mostly used only when the image contains animations.

Application examples : Ad banners, simple graphics, buttons, icons, animated and repeating images.


This file supports compression with no loss of image quality. Due to its transparent background, it can be embedded in other images or graphics without additional processing steps. Thanks to its high resolution, it offers higher quality images and clearer text, but the larger file size can slow down website performance and document loading times.

Application examples : graphics, charts, logos, photos, computer graphics.


Image SEO has come a long way. While it may seem like a chore to get your website ranked high in search engines, optimizing your infographics for SEO is a strategy that always pays off in the long run.

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