▷ 5 tips to improve your SEO

From the English Search Engine Optimization, SEO defines optimization processes for search engines. Working on its SEO will allow a website to rise in the first suggestions of search engines and thus increase its visibility…

This approach is based on various content creation and writing techniques that allow indexing robots to better understand a webpage.

A well constructed and optimized website will be perceived as more relevant and will inherently rank higher in the list of search results for internet users.

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Write unique and quality content

It is extremely important to optimize your web pages so that Google robots understand them better! But to get results, your content needs to be high quality!

It is important to offer original and unique texts and to avoid “duplicate content” at all costs. Duplicate content will be detected by indexing robots and your website may be penalized (downgraded in search results) for offering it.

Pay special attention to the spelling of your titles and subtitles

The title is the first image the reader sees. It is the hook of your text and it is important to choose it well.

It must make internet users want to read your content by summarizing the overall topic addressed.

In general, it should not exceed 70 characters. We must therefore think carefully about the keywords that we are going to include.

To structure your text, you need to use title tags:

  • : for the main title

  • : for your second level headings

  • : for your third level headings

  • Etc.

Optimize your internal networking

In web marketing, the internal web defines all the links that connect the different pages of the same website. This practice, which aims to improve navigation within a website and therefore the user experience, is also part of good SEO optimization practice.

Effective internal linking allows search engines to access specific, less visible pages of a website. It illustrates the consistency and complementarity of the different pages of a website.

Internal networking is therefore essential as it guarantees the navigation quality of your site.

Develop backlinks to your website

Internal links are very important to getting your site well-referenced, but external links are just as important!

Also called backlinks, they allow Internet users to be redirected to your page via a link (link).

To better understand the concept of backlinks and how they are perceived by Google, we can say the following.

When a website sets up a backlink that redirects to your website, Google interprets this as a guarantee of quality. “Since Page “A” recommends Page “B” via a backlink, Page “B” must be relevant. »

And even more so when you manage to get backlinks on influential sites.

Optimize the images on your website

Not to mention SEO, it’s important to choose your images well. They dress up your content and hold the attention of your readers.

When it comes to SEO for an image, here are the different criteria to consider:

  • The file name: Give it a simple, short name that clearly illustrates your content. When writing, avoid special characters, “_” and capital letters;
  • The alt tag: Also called “alt attribute” or “alternative text”, it allows you to provide a brief description of your image;
  • The legend : It should not be the same as the alt tag. It’s a short piece of text that you can use to add a caption and help Google put the image into context.
  • Size and weight of your image: The weight of your images affects the SEO of your pages because an image that is too heavy to load will negatively impact your page’s overall positioning. It is assumed that the maximum weight that can not be exceeded for an image is 200 kb.

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