As an entrepreneur, are you always looking for new customers? It’s perfectly normal. Every business needs customers; It’s that simple. And there aren’t many companies who would say no to more customers, either! In fact, most of them even struggle to understand how to attract these customers. That’s good, because in this article we’re going to go over different methods to get more customers through social media…
Define your ideal customer
Before you even try to attract customers, you need to know who you want to target. Who are you ? What are your interests? Take the time to research your target market and understand what they want.
It is not uncommon to hear from entrepreneurs that their offer “is suitable for everyone”. So many fail at this! Your offer is so general that it is not noticeable at all. Having a niche is key.
So remember to define the ideal customer, a person whose precise needs are met by your offering. The more clarity you have about your ideal customer, the more targeted and effective your marketing efforts will be.
Get subscribers for your website
Any strategy that helps you increase your social media reach, engagement and number of (quality) followers will also help you get more exposure to your posts and profile. This increases your brand awareness. This, of course, should then increase your social media traffic.
Remember, increasing your social media followers is all well and good, but if you’re not actively encouraging them to visit your site and make a purchase, what’s the point? ? Make sure your content has clear calls to action (CTAs).
Encourage reviews on social media
When making purchasing decisions, potential customers attach great importance to the experiences of others. Many shoppers look to reviews to find objective, unbiased information about the products they are considering purchasing. As a marketer, social proof like reviews from customers organically sharing their opinions is extremely valuable. So make sure you ask the customer to leave a review every time you make a purchase. You can even incentivize people to share a review on their own social networks.
Create a mailing list
Email marketing not only helps you build a relationship with your customers, but also gives you a reliable way to retain potential customers and convert them into long-term customers.
In digital marketing, creating mailing lists or mailing lists is an essential strategy. Statistics show that:
- 59% of consumers say marketing emails positively or negatively influence their purchasing decisions;
- 80% of professionals agree that email marketing increases customer retention.
If you put a little effort into building an email list, you’ll soon have better access to a large number of people interested in your products.
Reach out to influencers
It’s almost impossible to browse social media without seeing some form of Influencer Marketing. Influencers are everywhere presenting their latest snacks, clothes, make-up brands… and the trend is rising. Influencer marketing is a surefire way to increase your brand’s reach on social media.
It is currently one of the best ways to advertise. Why ? Because those who follow influencers are interested in what they have to say and respect their opinion. If an influencer says they like your product, chances are their audience will too. Influencer marketing is therefore one of the most effective ways to expand your business’ reach, increase your credibility in your industry, and establish yourself as a thought leader in your field.
Over the years, you’ve probably seen many product giveaways or sweepstakes promotions on social media. And you’ve probably taken part in a few yourself. Everyone loves the chance to win something. Even if those who enter your contest don’t win, there’s a good chance they’ll become customers later, especially if they follow all your social networks.
Whether you are a small business or a large one, develop a strategy to distribute games, contests and promotions. They incentivize interactions that can drive traffic to your website, generate new email leads, and make sales.
Customers want to get things for free. Whether it’s free samples at the local grocery store or items won in a competition, it always has a good impact on the customer. This is a fantastic tool for getting a wide range of people to try your product.
The advantages of giving are numerous:
- Promotional gifts create positive buzz for your brand;
- You encourage customers to try other products that you offer;
- You significantly improve the customer relationship;
- They make your brand look good;
- They encourage buying behavior.
Even if you have built a loyal customer base, new customers are key to the long-term growth of your business. The thing is, repeat customers can either walk away or realize less spending at some point. So make sure your business is always relevant and attractive to new customers. To do this, do not hesitate to use social networks and apply these tips without moderation!