What functionality is missing in WhatsApp to make it a dynamic and attractive application? Emoji reactions? Well seen ! That could change in a few months…
A first test is used
If you can’t quickly post a reaction to a message on WhatsApp, you’ll have to send an emoji as a separate reply or write an often pointless reply. And that’s not very practical or attractive…
Present on Facebook Messenger, Twitter, or Viber, this feature may be minimal, but it can greatly impact engagement rates. Remember that using WhatsApp is very relevant in your marketing strategy.
But that could change in a few months as the app tests functionality on some users.
This first test will be conducted 7 months after its announcement. In August 2021, she actually announced that she was working on emojis that you can place on a message to express emotions.
Originally, WhatsApp had been working on a message that should be displayed if the user is using an outdated version of the app that doesn’t support receiving reactions. In this case, the user won’t be able to see the reaction, but will see a different message asking them to update the app to see the reaction:
Now WhatsApp is offering the feature to some beta testers on the beta version of WhatsApp for Android 188.8.131.52!
By long-pressing a received message, the feature allows users to respond with one of six emojis: thumbs up, heart, crying, laughter, shocked face, or folded hands (usually meaning “thank you”).
On Facebook, these 6 emojis help better understand what users are feeling and why they are feeling it.
We use emojis all the time to express ourselves and translate our emotions into a digital format. Reactions are how Facebook and other social networks help facilitate this emotional conversation online.
According to research by the Facebook team, the emotional experience accounts for half of customer loyalty to a brand, while psychological loyalty accounts for about a third.
The power of emoji reactions in digital marketing
With the right strategy, you can use them to increase the impact of your content marketing campaign. In fact, using emoji reactions can have several benefits:
- Greater Visibility;
- A higher commitment;
- A real-time measurement of his target’s reaction;
- Incredible business impact in understanding customer sentiment.
With these goals in mind, consider implementing specific strategies to incorporate response into your content marketing campaign.
On Facebook for example:
- Try to elicit a specific Facebook reaction rather than a like
- Use a contest or poll to encourage the use of feedback.
- Use feedback as a form of objective feedback.
Coming soon to iOS and desktop?
In addition to showing up on Android, there are signs that emoji reactions will also be rolling out to WhatsApp’s iOS and desktop apps. As of early January, WhatsApp’s beta app on iOS has had settings to control “reaction notifications.” Additionally, a similar setting appeared in the beta version of the desktop app earlier this month.
It seems only a small subset of users currently benefit from this option. But everyone should be able to see the reactions soon.
After all, it’s in your best interest to adapt to the new feature as quickly and creatively as possible.
If you can’t respond to the news, don’t worry: a future update will surely help preserve the feature!
Source: Wabeta Info