▷ Facebook Reels tests Facebook-like reactions

While TikTok, YouTube Shorts, and Instagram Reels have been around for a while, Facebook recently made Reels, its short video feature, available to creators around the world. The latest news is that Facebook Reels is reportedly working on Facebook Reactions to continue reacting to content…

Facebook Reels: a new way to create short and fun videos

Often referred to as a TikTok clone, Reels first debuted on Instagram last year. Facebook only started rolling out Reels in 2021, initially only in the US, then in over 150 countries as of February 2022.

Here’s how Facebook describes Reels:

“Facebook Reels is a new way to create short and fun videos, get discovered by new viewers, and be a part of cultural moments on Facebook. You can add effects and music to your reel or use your own original audio to bring your ideas to life and share them with your audience. The Reels you create appear in places like the Facebook feed, the Reels section of Facebook, or your Reels profile. »

Facebook’s identity crisis is partly caused by users abandoning it because of the endless supply of short videos on TikTok.

Videos on Facebook Reels are under 30 seconds long and presented in a vertically scrolling feed. This key part of Meta’s response to the TikTok threat allows creators to share short video content on Facebook or post reels from Instagram to reach a wider audience.

Along with the global launch in February 2022, Facebook also introduced more creative tools and new ways for creators to monetize their content with their Reels through advertising.

Reels allows you to create multiple video content:

  • Quickly create and edit videos, including adding music or using audio from someone else’s video;
  • Save reels in a series of clips or all at once, using video uploads from your phone’s photo library, or upload a new video during the creation process.
  • Save Drafts and Meta adds even more slicing tools in 2022.

Good news for increasing engagement rate and reach on Facebook!

These fun short videos consist of music, audio, AR effects, text overlays and more. that users can create through their mobile device on the Facebook app could attract users even more.

In fact, Facebook Reels is reportedly working on Facebook-like responses, according to social media whiz Alessandro Paluzzi, who regularly tweets about unlaunched features he’s spotted in the code of various apps.

Currently, users can like or comment on both Instagram and Facebook Reels. With the new function, at least Facebook fans will soon be able to choose between seven emojis for their quick reply.

Users simply press and hold the Like button to add one of seven emoji responses below “Like”, “Love”, “Care”, “haha”, “wow”, “sad” and ” upset “.

Note that reactions on Facebook have been available as an alternative to the Like button since 2016. Instagram, on the other hand, doesn’t have it yet.

It’s currently unclear when Facebook will officially roll out this feature to all accounts. But it could be a real boon for marketers, as feedback has become habitual behavior for many Facebook users. For marketers, adding emoji reactions to Facebook Reels can actually increase Facebook engagement and reach. It’s also a faster way to get marketing conversions for ads and digital marketing campaigns.

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