Do you want to make a good first impression on Instagram to gain new followers and attract potential customers? It might seem simple at first, but it actually requires some strategy and creativity. Here are all the basic elements you need to work on to have an Instagram account that’s a hit from the first visit…
1. The name
The first and most important step you need to take is to make sure you have the right name for your Instagram profile. This is very important as it is used by Instagram users to find and identify your profile. It’s important to use a name that your audience can easily identify or recognize with.
Make sure your name is optimized with your name and/or a searchable keyword. For example, if you work in the digital marketing industry, include your full name with your job title. That way, when people search for you on Instagram, they can easily find the right account and immediately see what your content is about.
2. Profile picture
If your account is for a brand, use a high-quality image of your logo, otherwise use a photo of yourself.
One of the first things potential followers will notice on your Instagram profile is your profile picture. Therefore, always use a high-quality image that is easily recognizable and consistent across your other social networks. Keep the minimum profile picture size at 110 x 110 pixels so users don’t see a blurry or stretched photo when viewing your profile.
Obviously, one of the things you look at when you first meet someone on social media is their bio. It’s always been important to make sure your social media bio makes it clear what you do and who you do it for.
A successful Instagram bio fulfills three criteria: it summarizes what you do, it highlights the benefits users get from following you, and it includes a call-to-action that supports your goals. You only have 150 characters for your bio, so keep it simple and concise.
It can be difficult to be brief when writing your bio, but it boils down to this sentence:
I help (your target audience) (the problem you solve).
Of course, don’t take this sentence as it is. Instead, use it as a starting point for inspiration.
4. Profile Link
This is the only place on Instagram where you can post a clickable link. You can add a link in this area to direct visitors to your website, a specific campaign, or any other place where you want to drive traffic. You can also change the URL as often as you like.
5. Instagram Stories
People often scroll through your stories on Instagram before following your account. They should be eye-catching and contain only your best uploads. Alternatively, they could be used as an introduction about you or your brand.
Only 24 hours long, Instagram Stories can be used to show personal details, less formal behind-the-scenes glimpses of your business, or quick updates on events or promotions. They allow you to post as often as you like without cluttering up your feed or posting too much on your current page, which can be off-putting to followers browsing the app. And even if they’re only visible for a limited time, you can select specific stories to appear permanently on your profile with highlights.
With over a billion monthly active users, over 80% of Instagram users follow at least one business Page. More importantly, more than half of profile visits to company pages come from people who don’t even follow that company. This means that Instagram is an incredibly effective way for you and your business to increase your reach with your existing customer base and enhance your online presence. So work on your Instagram profile to make a good first impression!