▷ How to define your colors for your visual identity: tips and tricks

Choose your colors for your logo is not an easy thing! You need to convey a positive emotion and grab your target’s attention. Also, we need to understand your activity through them. You must be associative and marry perfectly. To define complementary colors, I suggest you read some tips! This will help you to create your brand, your products but also any form of visual communication…

Choose the colors of your activity

Each field of activity includes very specific colors and in accordance with a specific trade. The colors can perfectly match your core business and what you want to make of it. Find out more about this Colors to use in your crafts. A very simple trick: analyze the colors defined on 100 logos of your activity on the Internet. This will give you an idea of ​​the tones you can use. Finally be different! The goal is not to take the same color as your competitors, but to customize it according to your taste and what you want to convey to your readers.

For example, communication is often interpreted as blue with orange. You will understand why this choice of color on the graphic charter of Webmarketing & Com! Don’t hesitate to read our article on color definitions to learn more!

Set up a mood board

To come up with your first ideas, it’s important to make a selection of some interesting visuals. Choosing the most beautiful visuals from your competitors to define a mood board is an essential solution to this Choose your colors in finding an identity. Thanks to many online resources, you can create your own visual examples. The aim is not to reproduce what already exists, but to be inspired by it in order to build a unique identity.

In order to develop your mood board properly, it is necessary to conduct thorough research on your competitors’ graphic charters, products and layouts in order to integrate them into a single image. This image therefore contains a selection on your part to ultimately reduce your field of view.

Use complementary colors

To check if your colors harmonize properly with each other, simply use a color wheel. Thanks to this wonderful color wheel, you can get an idea of ​​the colors to use during your creation. It is important that your colors are complementary. Finally, do not rush and keep these graphic rules in mind, but above all associate attractive and unique colors! For this it is not insignificant to break away from certain rules in the world of graphic design.

Check if the colors are printable

There are two color modes in colorimetry. CMYK and RGB mode. You need to make sure your colors are in CMYK format, especially for Your ad impressions. RGB mode is dedicated every graphic design on the web just. Also note that the color of the screens is not the same for everyone. I suggest you create your identity and test the colors using standard screens. Then try to print a sample to check if the color is right!

Dare between cold and hot

Warm colors evoke warmth and energy, but they can also represent danger and warning. You must use sober colors avoiding any form of negativity. Cold colors are synonymous with freshness and calm. Use them to decorate your design and calm the spirits. Playing between cold and warm colors to develop a graphic charter can have a major impact on your communication!

Use a color palette generator tool

You can easily create associative and married colors with some online tools. For example, Adobe Color is a Palette creation tool interesting and easy to learn. Finally, the color palettes can also be revised upstream after exporting your file and integrating it into your graphic charter. Be careful, only use tools that offer compatible colors in CMYK to avoid nasty surprises! If you want to know some tools, do not hesitate to read about the tools that will allow you to create the colors.

Check each colored background

Also, you should take into account that each color should be available for light and dark. For example, a logo on a white background can also be designed in a different color on a black background. For this to be ergonomic, try it 3 colored backgrounds :

  • A white background;
  • A black background;
  • A solid color background, that of your graphic charter.

The main color of your graphic charter is important. Confirm this color only if edited and complementary with various other color backgrounds.

About the author

Kevin BENABDELHAK: Professional Graphic Designer, Company representative of K-GRAPHISTE

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