▷ How to use Facebook Live in your marketing strategy?

For introverts, this is probably the news you were dreading, but Facebook Live can no longer be ignored. This live video feature offers great opportunities for B2B or B2C companies that want to reach more customers online. How it works and especially how it is possible in Facebook Live, set up an effective marketing strategy?

What is Facebook Live?

Facebook Live is a feature on Facebook, which allows you to send live video to your site and interact in real time with your followers. It was introduced in 2016 and aimed at that time on it from competing with Periscope, YouTube and other platforms where users can view live video.

Since its debut in 2016, live video has exploded in popularity. 82% of people prefer live video playback of a social message. It helps to build a more authentic and valuable connection with the public. And it’s a secret that live broadcasting has grown a lot. The total number of hours watched on the main streaming platforms has increased, in fact, by 99% between 2019 and 2020. On Facebook in particular, one in five videos on Facebook is home. (Source: Hubspot)

Since then, the social network has made great strides in developing its marketing strategy with Facebook, constantly introducing new features to help you spread your message better.

It’s incredibly easy! You can stream the videos from a mobile device or a computer (on a computer you will need to verify your Business Page). In the cases:

  • Click on the Live / Go Live icon (depending on your device)
  • Give your content a compelling title. You can get started and send live to your subscribers.

During the live broadcast, you can see how many people watch the video, read comments as they are posted, and see reaction symbols.

Once finished, the video in your timeline is stored and can be viewed like any other video. It has both a lasting value in the Facebook environment in other social media: If you missed the live stream, it may do so later, and you can tweet it or add them to your blog, to increase its visibility.

Going live doesn’t require any special equipment, expensive microphones or cameras, or even a professional-looking studio. It is accessible to almost anyone with a Facebook account and a smartphone. There are of course several factors that you need to consider if you want to use Facebook Live for your business.

Schedule your Facebook Live

As in any other case, you need an editorial calendar and know to plan in advance what you’re talking about going. To do this, ask yourself the right questions:

  • What is the purpose of this event?
  • What is your call to action for the video?

To know exactly what you will say you need to write a simple script for. B. Create a call frame.

Create an editorial calendar

Live video Facebook certainly require less planning and installation as YouTube videos, but it does not mean that you ignore completely have the planning aspect. If possible, have a schedule so your subscribers know when a video to be expected. Pay build for advertising in advance to bond on Facebook. Speaking of live video the day before it was broadcast, it gives you the opportunity to generate interest and not only life and hope is that people show up.

How to make your live stream known?

  • Create a Facebook Event for electricity;
  • advertise on everything social networks (not only on Facebook!);
  • Use a messenger bot;
  • Engage users with polls and other interactive features.

Position your brand

The key to a successful Facebook live video is to break down your brand concise. Your video strategy needs to include weekly lives on your Facebook page to build brand positioning and build awareness, respect and trust with your audience.

Even if you’re not selling anything, when done this way, live video helps emphasize your personality in your personal brand.

Be authentic

This means that you must stay in your industry, your audience, and brand identity of your company’s true if you want to succeed on Facebook Live. Authenticity is a key to get there. Several studies agree that up to 80% of people say that authenticity is a key factor in the decision to follow a brand. People will look at the Facebook live stream, because they appreciate the worldview of your brand. Do not deviate from this target, because you might lose viewers.

Interact with fans and mention them by name

The number of comments on your video is another way Facebook assigns a more relevant rating, making it more likely to appear in followers’ news feeds. So encourage your viewers to comment on the video and interact with people who comment by answering questions and calling them by name. This will not only encourage more people to comment, but it should be included also an enjoyable way to your viewers in the live experience. It is also a good trick to keep them longer.

Encourage them to like them and share the video

Remember that Facebook’s algorithm ranks a post based on the number of people who like and share it. The more people like and share your live video on Facebook, the more it will appear in your followers’ news feeds.

But if they watch a video, they can be quite distracted and forget this type of content and to like to share via text or a photo. In this case, you should not just answer their questions, but also to address by name and encourage them to liken the video and share.

be clear

As for the contents of the live video, you notice a theme and remember to structure it. A simple and specific content will help to keep your audience’s attention throughout the videos.

And don’t think that you have to be in front of the camera all the time. A few small interruptions like sharing the screen or using slides in the live video can be a great way to help your audience see your live longer.

Therefore, content marketing not only focuses on blog articles or even simple publications in social networks. Videos, especially live video on Facebook Live, are also an effective digital marketing content. Videos on Facebook Live can promote and increase awareness of your company’s significant exposure.

Leave a Comment