▷ Instagram Reels, the perfect TikTok clone with this new feature?

Instagram Reels is looking more and more like TikTok! The social network is testing a tab similar to that of its main Reels competitor to specifically follow specific Instagrammers…

Instagram Reels launches “Following” in India

Since its inception on the social media market, TikTok has steadily dominated the major social media platforms. The short video application has even been the most downloaded application in the world for a few years now, as evidenced by dizzying statistics.

It is therefore not surprising that the social networks in the market are emulating what makes them successful, starting with their many features.

For example, on Instagram, Instagram Reels is the clone of TikTok with its short and creative videos. Despite the few differences, a new update could prove that Instagram is trying at all costs to copy its competitor in order to steal the limelight.

Tested in India for the time being, this update reveals certain design changes. When scrolling through their usual Reels feed, Instagram users will now see a “Following” or “Following” tab (like “Following” which has been around on TikTok for a long time). This tab is optionally included alongside the main Reels feed.

Salman Memon, a researcher and app enthusiast, was one of the first to point out the new feature on Twitter.

As the name suggests, the “Following” tab in Reels is used to display a short video created by other users who are being followed. It differs from Tab Reels which randomly displays all video content. This allows users to discover other users’ video content that is followed in certain ways.

So, just like TikTok, users can swipe horizontally between the two short video feed options: not only do they get the most popular videos in their feed from the main feed, but they can also watch videos from accounts they follow at the same time .

Small nuance, TikTok would not be a social networking platform

Instagram cannot deny its strong resemblance to TikTok, but it should not be concealed that the latter also copies relevant functions from the meta-universe. The app is now increasingly using a “Friends” tab to focus more on connecting users. Similar to Facebook, TikTok promotes the integration of existing contacts. In addition, the app allows connecting with Facebook friends through the Friends tab.

Still, at the Gathering Summit in Banff, Alberta, Canada, Khartonn Weiss, Global Head of Agency and Accounts at TikTok, made it clear that TikTok is not a social media platform. It is associated with a different industry, namely the streaming or entertainment industry.

Categorized social networks like Facebook and Instagram typically scroll while streaming or TV content can run in the background. Unlike these networks, TikTok requires a lot of attention to be used in this way. Watching and listening to TikTok videos makes users less able to focus on a series on TV, for example. According to Khartonn Weiss, this circumstance would make TikTok more of a streaming than a social media platform.

This small nuance is, with hindsight, a consideration for those planning to feature content on the platform at scale or use it for promotional purposes.

Why Is TikTok Arousing So Much Interest?

Instead of limiting your content feeds to your personal network, TikTok is able to include the best content on an unlimited range of topics. Thanks to its special algorithm, the application can show them to you according to your interests, which allows the most popular clips to reach a wider audience, regardless of each user’s following.

While you can also filter out the latest uploads from people you know and love, the main For You feed is enough to meet their needs.

Instagram regularly releases new features and updates and isn’t afraid to take a similar approach to try to outperform and help marketers leverage Instagram Reels in marketing.

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