LinkedIn, an excellent tool for businesses
LinkedIn is much more than just a recruiting and job search platform. It can be a great tool for businesses, especially B2B companies, to find opportunities and connect with potential leads.
Marketing on LinkedIn is in fact the process of using LinkedIn to:
- make connections;
- generate leads;
- improving brand awareness;
- maintain business relationships and partnerships;
- Share content and drive traffic to your website.
LinkedIn is an integral part of many successful marketing strategies today because of its effectiveness in expanding professional networks.
To market your product/service and grow your business on LinkedIn, you have several options, such as:
- Leverage LinkedIn recommendations;
- Create LinkedIn Showcase Pages
- Experiment with sponsored content and native LinkedIn ads.
- Use @mentions in your status updates.
- post company status updates;
- Use groups on LinkedIn.
The Power of LinkedIn Groups
LinkedIn groups have one major benefit. This is a great way to connect with people working or interested in your industry. They serve as a hub for you and other members to:
- share content;
- Develop your contact list;
- Establish yourself as an expert in this field;
- strengthen brand awareness.
- Increase brand visibility;
- building a community;
- Develop a thought leadership role;
- Be a source of information about your target audience.
Since many of them are inundated with spam, LinkedIn groups can be hit or miss. To make better use of them and to demonstrate exactly how LinkedIn groups should be managed, the professional social network created a new group: LinkedIn Marketing Partner Community.
It provides regular community support and advice for digital marketers.
According to LinkedIn:
“The group is specifically designed for marketers looking to take their efforts to the next level. We aim to increase synergies and collaboration between our marketing partners, clients and in-house experts to help all stakeholders reach new heights. If you want to get the most of LinkedIn for your marketing and want to learn how different connections and third-party extensions can improve your results in different areas – from content and creativity to targeting to lead generation and beyond – this group is for you She. »
LinkedIn has also tried to set clear parameters for what is and isn’t accepted.
“No network marketing or MLM (multi-level marketing) may be promoted in this forum. This is not the forum for this type of business. NO SPAM or DIRECT SALES PITCH ARE ALLOWED. ”
Joining the LinkedIn Partner Community group gives you a head start and competitive edge. Not only can you benefit from these powerful extensions and integrations, but you can also fully immerse yourself in a community of ambitious marketers who are discovering new ways to use and activate them. Therefore, if you’re looking to optimize your digital marketing strategy through LinkedIn, this group is a great place to start.
And if you need training in this area, take a look at our web marketing training with a social media strategy component.