Brands can further connect and engage their community through Pinterest, from inspiration to completion of the buying journey. The platform has formalized its partnership with WooCommerce to support product catalog synchronization and boost brand discovery…
The route from‘Consumer purchase on Pinterest
More 400 million people Connect to Pinterest to learn more about a product, get ideas, see what’s trending, with intent to buy. That’s a significant number in the early stages of the decision-making process on this platform.
Another key metrics Pinterest reveals: who visits the platform tend to spend twice as much compared to users of other social networks. In addition, the number of pinner have interacted with the shopping areas increased by 20% in Q4 2021. Users are also requesting more items, shopping carts are 85% larger, and they are purchasing more total value compared to competing platforms. The classic journey of a consumer on Pinterest is therefore a completely different one.
Faced with these numerous opportunities, Pinterest has partnered with the e-commerce platform WooCommerce, making it possible 3.6 million companies of all sizes sync their online catalogs and turn their products into buyable Pins. These now show information about product availability and price.
Available in France on April 13th this function is also available in more than twenty countries worldwide: Germany, Australia, Austria, Belgium, Brazil, Canada, Cyprus, Denmark, Spain, Finland, Greece, Hungary, Ireland, Italy, Luxembourg, Malta, Mexico, Norway, New Zealand, Netherlands, Poland, Portugal, Romania, Slovakia, Sweden, Switzerland, United Kingdom and United States.
Five other countries will follow in their footsteps in a few months, namely Argentina, Chile, Colombia and Japan.
WooCommerce creators and merchants can install the Pinterest tag and get Verified Merchant status and then set up their online storefront.
An opportunity for Pinterest brands and users
This is a huge opportunity for both brands and Pinterest users. When the former have more selling options, Pinners can discover new brands and products easily and quickly.
Businesses can track their top selling or most saved items on Pinterest because the extension records customer interactions with sellers’ products.
In addition, the company’s entire product catalog will be uploaded to Pinterest after installing the extension. Shopable Pins therefore appear in users’ feeds when they’re searching for items they want to buy, directing them directly to the brand’s website to complete the checkout process.
At the forefront of social commerce
remember Pinterest Presents was an opportunity for Pinterest to showcase multiple shopping features which will be introduced successively this year.
In the past month, Pinterest had already rolled out new features to improve the shopping experience based on everyone’s tastes and likes. The platform now allows creators and advertisers to further segment their audience with a more targeted shopping experience for every taste. And with this partnership and the launch of this extension, it’s a real step forward in making Pinterest a personalized shopping destination.
Aleksandra Bettin, Vice President of Business Development at WooCommerce said:
“Our partnership allows us to make shopping on Pinterest as seamless as possible. WooCommerce invests heavily in the success of our merchants. You need the right tools to engage your audience. This is the purpose of this Pinterest integration. »
This Pinterest to WooCommerce extension is built on a strong goal: to make Pinterest the #1 destination for personalized shopping.