I’ll tell you the 5 golden rules for the success of your online business, which you should follow step by step. You know, we’ve all been through it… hours figuring out what’s wrong with our business. The impression of doing everything as we are told: read, train, apply marketing advice… but nothing helps because your sales don’t take off…
Are you starting your entrepreneurial activity?
Having trouble finding regular customers?
Don’t know where to start?
Feeling lost in all this free online content?
Go from one shiny object to another?
Don’t know where to communicate? How often ? What can I say?
You are not sure whether you should start with coaching, support lasting several months, online training?
Your offer is not yet precisely defined?
And yet you have the impression that you have tested everything, that you have done everything well… but the results say the opposite.
- Creating an Instagram account and posting content on a regular basis;
- The foundation of a blog or podcast;
- polls to get to know your audience better;
- training or assistance in the fields of online marketing, communication, copywriting;
- Tons of books on productivity, content creation, and selling online.
But nothing helps… and you see the pay box coming closer.
The end of unemployment approaching with great speed.
That moment when you need to quickly come up with a plan B.
The 5 golden rules will help you with this.
Take your time, don’t go to step two until you complete step one which is the most important…
And so forth. If you follow these golden rules for running a successful online business, you will see your sales increase.
Let’s go ?
1/ Know your ideal customer by heart
This is the longest and most tedious step, but the one that pays off!
Be careful knowing that your ideal customer isn’t just your ID.
It means knowing his pain, his frustrations, his dreams, his desires, the words he uses.
Knowing your ideal customer can help you know what content to ask, on which channel you will be the person best able to solve their problem. And that’s why he will buy your solution from you.
You literally have to get inside your client’s head, find out what their typical day is like, what keeps them awake, what they (secretly) dream about, what their hopes are, what their ambitions are…
But which solutions has he already tested? Why didn’t it work? What else can you bring?
2/ A clear offer for a successful online business
It must respond to a DIFFICULT problem, because painful, urgent, recognized.
Your offer must be clear to you and your audience.
You need to emphasize the main benefit, but also know how to remove objections from the title.
I give you an example?
Three months to create, launch and sell online training courses without forgetting anything, even if you start from 0 thanks to my fun and authentic personalized assistance.
In this example, I’m highlighting three key benefits that address a real pain in my ideal client. I also rule out the objection of people starting at 0.
3/ Create regular content with high added value
In this way you can prove your expertise, rely on reciprocity and support your authority, but above all make yourself visible to your desired customers.
Remember: give before you receive. One of the rules for a successful online business.
Content creation is my workhorse. I swear by it. And thanks to my content, I make myself visible, create trust and sell without prospecting.
To create content, first ask what content your ideal customer consumes, who their mentors are, who do they follow?
To create great content, differentiate yourself from the competition while promoting the solution to their problem.
4/ Retain an audience through the newsletter
The newsletter is the most powerful marketing tool.
She allows:
- Connect with your audience (without going through social networks);
- Sell more with a 4.2% conversion rate versus 0.3% on Instagram;
- Disconnect from social networks.
The newsletter is part of a medium-term strategy… At the same time you don’t want to switch off right away?
It takes time to build an audience, but it will be your best investment in the medium term.
I put my hand to cut.
5/ Learn about THE solid, sustainable and profitable ability to sell online
A skill not taught in school, not even in business schools… that of selling…
At this stage you are in a situation where you are not selling, where you are looking for your clients, where you are spending your days looking for clients, wasting time on discovery calls or express coaching…
But when it comes time to talk about your offer, to highlight the benefits of your program… it sucks…
In fact, how can you sell to potential customers if you don’t learn how to sell?
Especially since selling online has many advantages, the main one being selling only through the power of the words that hide behind your copy, sales page or newsletter.
The skill you lack is copywriting.
Use copywriting or the art of persuasion, persuasion and selling!
The power of words and human psychology.
This ability allows you to capture and captivate your audience and get them to click your buy button 😉
Your texts will captivate, you will finally be read, you will manage to federate a fan base behind you and your offers, you will turn your readers into buyer ambassadors.
Find out which golden rules you’re missing when it’s your turn. If needed, step through each rule to go further.
You will see results faster than you expected.