Who doesn’t love reading a great infographic? This visual communication tool is usually fun, clear, and easy to read, making it one of the best tools companies have to present themselves. What are the top reasons why a company should incorporate infographics into their marketing strategy? Let’s discover them together…
Visual: engage your audience longer!
We are overwhelmed with information every day. It takes a lot more than words to define a strategic message.
Visual content really works because:
- 90% of the information sent to the brain is visual;
- Our brain processes images 60,000 times faster than text;
- On average, users only see 20% of the text on a webpage during a visit.
- Information with images is saved 65% of the time.
- Infographics are 3 times more likely to be shared or liked;
Beyond these basic facts, research has already proven that infographics increase web traffic. Social media posts with pictures also ensure more engagement: +650%! And according to marketers, infographics are among the most engaging types of visual content.
Infographics are indeed a great way to convey complex information in a simple and concise way. They allow readers to quickly skim or skim through content and then decide if they want to read more. That’s why we prefer to look at an infographic than read a long text.
Trend: A fashionable way to communicate
Put away dusty Excel spreadsheets, boring charts and endless text. Infographics have become the playground of graphic designers and illustrators, making them an increasingly trending tool at the forefront of innovation. Beyond simple presentation, images, numbers and words tell stories and become attractive to an audience always eager to tell stories. It’s a great way to convey complex information.
You would like that…
… present the key data of a survey?
… simplify a complex process and make it easy to remember?
… raise awareness of an affair of the heart?
All of this is possible with infographics. Its main task is to improve seemingly complex or boring information to make it understandable and attractive for your readers.
Encrypted: to better visualize statics
Infographics make numbers easier to look at. When you want your audience to understand certain stats, a visual method of communication is often best:
- 40% of content creators say that original visuals drive the most engagement in their marketing efforts.
- 39% of colored messages are more likely to be remembered than black and white messages.
- 50% corresponds to the increase in reading comprehension when reading an infographic.
Many people won’t read large chunks of text to extract key insights, so making data easy to digest via a visual infographic is a breeze!
Effective: to improve decision-making
Visuals speed up information processing: The faster you process information, the faster you can speed up the decision-making process. Again, the mind processes information in the form of images much more quickly than in the form of words, and humans are visual creatures by nature.
When you’re trying to figure out something complicated, infographics help your brain work faster. This, in turn, helps your business communicate its end goal quickly and more effectively.
How do you use infographics for business?
You can use infographics to achieve many marketing goals:
- Enable faster decision making;
- Make complex reports easier to understand;
- Establish thought leadership in your field;
- Quickly share results of in-depth studies;
- Highlight the benefits or features of a product;
- Accurately visualize demographics;
- Complete a complete sales package;
- Simplify internal communication.
Infographics are among the best tools that a business can use to launch a marketing campaign. Unlike other tools, they are not overly promotional and are very easy to share. For example, while blogging adds value to search engine optimization and a white paper builds brand authority, Infographics grab the attention of a wide audience because they are easy to read and generally fun.
Of course, part of your content marketing strategy should combine multiple elements. Think innovative marketing content that isn’t necessarily a blog post! Social media posts, white papers, podcasts, infographics… don’t miss out on good leads.