▷ The typical day of the perfect community manager

One of the questions we ask ourselves the most, besides asking about the price of the Community Manager, is “ How do you organize your day to use social networks? “. Especially with the astronomical development of these social networks, the latest trends, strategies, processes and analyzes must be checked several times. You have the impression that the work of a community manager never ends! So how do you balance your hectic day without upsetting your professional and personal balance? Follow these tips to learn how to better manage your day, increase your productivity and ultimately work better in less time…

your morning routine

Set a specific time to check your email

Start the day relaxed by browsing your inbox. One of the most effective ways to increase productivity as a community manager is to schedule tasks into your calendar and stick to them. Just as you set aside time for meetings or appointments on your calendar, set aside a certain amount of time each day to check and reply to your email. This will help you fully focus on the task at hand. So don’t let your inbox control your time or energy.

Check your editorial calendar

Check your social media editorial calendar to see what’s happening on your different pages. This tool allows you to plan your content for the long-term and short-term, taking into account trends, seasons, and other events related to your business.

Not only does it allow you to better prepare your next marketing campaigns, but it also helps:

  • Save time with organized content;
  • Publish content consistently;
  • Make fewer typos;
  • Stay in touch with your audience.

Plan your meetings in the morning

Try to schedule all your meetings and appointments early in the morning as this will help you work undisturbed later in the day. Effective planning means you can devote more time to the most important tasks sooner and deal more easily with the unexpected, if there are any.

Prepare your to-do list

A clear to-do list not only improves your professional life, but also your personal life. As you tick items off your list throughout the day, you’ll feel a sense of progress you don’t feel when rushing from one activity to the next. This sense of accomplishment will motivate you to keep going instead of feeling overwhelmed.

your afternoon routine

Follow the stats

At the beginning of the afternoon, take time to analyze the data to assess the effectiveness of the strategies implemented on social networks and explore valuable opportunities for marketing development.

Curate content

Follow the latest social trends and adapt them at the right time. To be successful on social media, you need quality content—and lots of it! Content curation is the process of collecting, organizing, and sharing content online about a specific topic. It allows you to find topics, collect news or market trends and find inspiration to create unique content.

Create new content

When you’ve finished all the urgent tasks on your list, take the time to create content at leisure.

Optimize social media ads

Your work doesn’t end once you create content. Building a campaign that gets enough traffic, engagement, and goal achievement will be your next task in the afternoon. Social media advertising campaigns are an important part of your paid social media strategy. When used correctly, social media advertising canIncrease brand awareness, reach more targeted prospects They want it right on your site. Social media ads work in a similar way to PPC ads: they require more effort to create and target, but can be very profitable once your strategy is well defined.

Respond to comments and mentions

It’s also time to scour your social inbox to read and respond to comments on a viral post. Like your social media to-do list and editorial calendar, Always start with the most important tasks. To save time, set up saved replies that you can send to frequently asked questions or comments. You can also auto-moderate comments to get to your inbox faster.

your evening routine

Take stock of your day

Take the time to analyze the main tasks of the day and ask yourself the right questions:

  • What have you done ?
  • Did you complete all your missions correctly?
  • How could you improve?

Constantly challenge yourself and take a few minutes each night to plan your day for the next day. By devoting ten to fifteen minutes of your time to this, you can approach all tasks in an organized manner to start your next day well.

How do you become a more productive community manager?

Stay very organized

Managing social media forces you to wear a lot of hats. Whether organization is one of your strengths or not, it’s a habit everyone should develop. Staying organized saves you time to work on important tasks and increases your productivity. If everything is well organized, monitoring becomes child’s play instead of a stress factor! Also, don’t forget that organization and punctuality go hand in hand, essential qualities for meet deadlines.

Avoid multitasking

Focus on one task at a time to think critically and complete work faster. In fact, a study conducted at Stanford University shows how multitasking stresses our daily lives and negatively impacts our mood, motivation, and productivity.

Automate as much as possible

Build your own arsenal of tools, software, and apps to speed up everyday social media tasks. From scheduling content to getting performance reports, there are several tools community managers can use to automate their tasks to improve workflow accuracy and consistency and drive more efficient processes. More importantly, task automation streamlines manual processes and minimizes the amount of work required to achieve a specific outcome.


Whether you start out as a community manager or not, your daily to-do list can change drastically depending on the campaigns you run and the clients you manage. This is just a typical day as an example, but it already gives you a good basis to organize your day, not to forget important tasks and to find the right balance between work and private life.

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