▷ TikTok, #1 most downloaded application in the world

TikTok, Instagram, Facebook, WhatsApp, Snapchat, Zoom… Which application was the most downloaded worldwide between January and March 2022? We tell you everything!

Sensor Tower releasedé Store Intelligence Data Digest Report, its regular report on the world’s most downloaded applications. Not surprisingly, TikTok takes the top spot in the first quarter of 2022.

Despite its competitors’ best efforts to replicate its many features, Meta, Instagram or Twitter just can’t slow down the impressive growth of TikTok. Meta in particular wanted to distract users by setting up the metaverse, but nothing helped, TikTok does not want to give in.

CapCut is also keeping pace. Also owned by ByteDance, this video editing tool for TikTok has retained its place in the top download list. This further underscores the strong growth momentum of this application.

Still hesitating to use TikTok? From January 1st to March 31st, 2022 the application was exceeded 3.5 billion downloads This makes it the fifth application (and the only one not part of Meta) to reach this milestone.

And if it has surpassed 10 million downloads in the last nine quarters, it has been downloaded over 175 million times since early 2022. In 2018, WhatsApp already recorded 250 million downloads worldwide, but no app has had more downloads than TikTok since then.

Other important figures: in the first quarter of 2022TikTok has surpassed 70 million downloads on the App Store only for the third time. The app also ranks 3rd overall in Asia despite being banned in India, the country with one of the largest app install markets in the world.

Equal success in Europe for TikTok, which takes first place, followed by WhatsApp and Telegram. Instagram, for its part, has fallen a notch in the last quarter to fourth place. Telegram achieved its second-best quarter in Europe in Q1 2022, after achieving 28 million downloads in Q1 2021App Store, WhatsApp First, while it ranks fourth in the Play Store.

In the USA, the latest appThe app that managed to overtake TikTok was Zoom in Q4 2020. But TikTok quickly reclaimed its place, becoming the top app every quarter since Q1 2021. And with a 19 % year – on – year increase in downloads , it remains the No . 1 application on Google Play for the third consecutive quarter.

Other important data

As for that games, Also gaining significant momentum in recent years, Subway Surfers, Wordle (2016 original), Coloring Match, PUBG Mobile, and Roblox have been the most downloaded apps. Subway Surfer in particular had over 15 million downloads from January 1st to March 31st, 2022.

Otherwise, Meta and Google Win are leaders in terms of top publishers. These are the undisputed leaders followed by ByteDance worldwide. In the Apple App Store, Google ranks first, followed by China’s Tencent, Meta, ByteDance, and then Alibaba Group. In the Play Store, Meta overtakes Google, while in third place is a game publisher, Swedish group Embracer.

in the app store, Games come first, up 1.8% year-on-year (2.34 billion downloads). Following:

  • Utilities (top);
  • entertainment applications (stable);
  • Apps for photos and videos (below);
  • Purchases (top)

Same trend on Google play store Games grew by 2.1% (12.03 billion downloads). Following:

  • tools (strongly up);
  • entertainment (below);
  • finance (increased sharply);
  • Social (strongly down).

In any case, TikTok’s growth is unprecedentedt and its addictive “For You” stream is attracting more and more users. According to data.ai:

“We predict that TikTok will surpass the 1.5 billion MAU milestone in 2022, and after just one quarter into 2022, TikTok has actually defeated that prediction. Not only does TikTok have a growing user base, but the app has also fostered strong engagement — with global users outside of China spending an average of 19.6 hours per month on the app in 2021.”

So many reasons to run TikTok if you’re a small business, right? And you, do you use TikTok? Are you surprised by all these results?

Sources: SensorTower, data.ai

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