As the digital world is ever growing, people’s lifestyles and habits have had to change accordingly. This also applies to marketing strategies that have evolved and continue to adapt to changes in order to better reach consumers. Therefore, the year 2021 will have seen its share of innovations and marketing approach in part fueled by the pandemic. But what about 2022? What surprise does marketing have in store for us in 2022 and what will be the most popular marketing strategies for companies? Find out all this in the lines to follow …
1. Email marketing: an essential marketing technique
Email marketing remains one of the key strategies used by large companies to interact with their customers and will remain so. Professionals are unanimous on this, having a mailing list of potential customers and customers (mailing-list) is a real gold mine. However, it is essential to prioritize the quality of the email address list over its quantity.
One of the strengths of this strategy is that it provides different types of data during its execution. It is real, relevant and actionable data to further refine the strategy, to improve it for an even better result.
As usable data, you have the delivery and open rate of your emails, click-through rate, responsiveness or even unsubscribe. As you will have understood, this information informs you precisely about the flawed parameter of your strategy, thus giving you the opportunity to improve it.
However, the effectiveness of an email marketing campaign lies in the relevance of the email content. Know for this reason that an email should only be 20% promotional and bring value to the prospect / customer in 80% of its content.
Email marketing will be all the more widespread in the years to come with the end of cookies scheduled for 2023. It will therefore no longer be possible to use the user tracking data on the web for marketing. From there it will become easier to interact directly with the customer by sending him a message in his inbox.
2. Online events
Pandemic restrictions have naturalized online events, people have taken a liking to, so it will continue to everyone’s happiness. These include webinars, online conferences or virtual trade shows. These events are much more practical and the absence of geographical constraints allows them to reach a large audience.
The advantage of these events is that they allow you to affirm your experience in your field by addressing the concerns of your attendees. This way they will have more confidence in your company and in the solutions it offers.
The second argument for trust is your presence as a natural person. Even if this presence is behind a screen, the effect on the participants remains unchanged. Participants, in fact, will therefore have the feeling of having to deal with human and non-loyal people with a brand or company.
Another benefit this strategy offers is that it allows you to gather information about your potential customers. For the simple reason that each participant must provide their surname, first name and email address to register. This information will be useful to you later to refine your marketing, especially for email marketing.
3. Build a strong brand image
The success of a company is also based on the image it transmits to its customers. Once you’ve established your image and proven your experience, let your customers advertise you.
To achieve this brand image, you will need to offer quality services to your customers and meet their expectations. The more satisfied they are, the more value your brand will take on in their eyes and the more they will be inclined to talk about it around them.
The goal is to build a reputation that brings you more long-term customers: it’s organic marketing. Therefore, you will devote less and less advertising budget to advertise your businesses.
4. Content Creation
Doing content marketing or content marketing is always a relevant and very effective strategy. However, today it is no longer just textual content, but also visual content, video and even audio. However, no matter what format your content takes, the rule is the same, it must be relevant and of high quality.
To be quality, your content must take into account the needs and expectations of your target customers. In other words, you will need to find the right words and talk about the topics that are important to them.
As you write your blog posts, you will need to think about including keywords that will be needed for SEO ranking. Again to give more relevance to your articles and to offer maximum information to Internet users, you can include other content formats. For example, you can link your articles to an explanatory video on your YouTube channel or to a podcast.
However, always make sure you bring a touch of personal experience to your content. This will allow you to stand out from the competition and the mass of information circulating on the Internet.
5. Advertising in augmented reality and virtual reality
This is the latest acquisition in the world of advertising and will surely come through the front door in 2022. This approach allows you to create creative, but above all interactive, advertisements.
A lot of expectations are fueled in the field with the launch of Facebook Metaverse in 2021. So now your customers will no longer look at a product image and read its description. With this technology, they will be able to virtually try it out to get a more complete idea of the product in real life.
About the author
Johannes Donation MADJA: Blogger – Web editor – Self-taught coach in online business management
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