A few days before the Easter weekend, Twitter reveals some tips for optimizing your Easter 2022 marketing campaign. It’s not too late, there’s still time to get started!
Easter, a key event in marketing
This year Easter Sunday takes place on April 17th and is followed by Easter Monday. This is one of the most important dates on the 2022 social media calendar to remember. Synonymous with children’s egg hunts, family meals and of course chocolate, this event offers an opportunity to launch a marketing campaign.
Chocolate manufacturers in particular make more than half of their annual turnover Between Christmas and Easter, chocolate is the ultimate holiday product. Like every year, he seduces the French as an egg, rabbit or hen. According to a 2017 poll Two out of three French people buy chocolate at Easter. And if 45% of them will buy it for their spouse, 52% say they will also buy it for themselves and 55% for their children.
Other important numbers, 97% of them say they like this product, using 7.6kg per year of which 4.3kg is in tablets – that’s over 21 tablets per person which is huge! This also explains why there is also a big surge as Easter approaches.
According to statistics, search growth starts at least 4 weeks before the official date in France. Regarding the fastest growing types of gifts in 2020, let’s mention the Flower (+40%), the toys (+86%) and the famous chocolate gifts (+94%).
Even a few days before Easter, there’s still time to launch a marketing campaign if you haven’t already. To help you optimize your social media strategy, Twitter has shared some useful tips and information.
Types of Tweets
The company proposes to focus on four things during this event:
- The video – Videos can be a great way to showcase your Easter products;
- humor – We can never say it enough: humor sells. So don’t hesitate to use it for this event to get even closer to your goal;
- gifts – Gifts always attract attention. For example, a themed giveaway could be a good option to get even more engagement;
- family – Also, consider sharing helpful resources like recipes, Easter egg hunt tips, games, or any other ideas the family might be interested in.
The hash tag
For example, last year the most used hashtags around Easter were:
How do I use hashtags? You have two approaches to do this:
- The rule of thumb on Twitter is that adding hashtags may not be helpful if you want to insert a link and encourage users to click. This gives them more things to click on in the tweet;
- If you want to get your message out there and increase brand awareness, especially through your tweets, hashtags can help.
The most important sights
Twitter also offers some Easter-related keywords that could further highlight the main points of interest:
- easter eggs
- Easter egg hunt
- sweets and chocolate
- family time
- Preparation of the Easter meal
- brunch
- egg decoration
- host family
The emoji
Twitter also suggests using emojis, a must in digital communication. They are vectors of emotions and part of a process of building and strengthening connections to your goals. They inspire engagement in your audience and give your writing real meaning by activating the emotional part of the brain.
Some of the most used Easter emojis over the past year include:
- Rabbit face emoji
- The hatching chick emoji
- egg emoji
- Bunny Emoji
- Laughing face emoji
Just avoid repeating the same emoji over and over as it can annoy users.
You probably think it’s a bit late to start your Easter marketing campaign on Twitter. But for small last-minute adjustments and small set-up tests, it’s the right time!