In the era of digitalization of the business world and the invasion of digital technology in commercial and professional relationships, having skills in IT, website creation or digital communication has become a real plus in the eyes of recruiters. With an equivalent profile and experience, having digital skills can make an important asset to your CV. According to a Pôle Emploi study published in 2021, six out of ten establishments say they want to develop their digital skills. These skills are broad: knowledge related to cybersecurity, digital marketing, and even data analytics are mentioned.
But the mastery of digital tools is not given to all workers. According to an INSEE study published in 2019, 38% of people using the Internet do not possess at least one of the main digital skills, which are information seeking, communication, software use and problem solving. If you are unfamiliar with information technology, digital and all that comes with it, do not panic: there are many training courses to allow you to develop your “skills” in this area, which can be funded through your personal training account. . For Capital, Topformation has selected the most followed training courses on its digital search engine. These training courses can be adapted to all types of business sectors, but can be mobilized mainly in the tertiary sector.
>> Our service – Is your CV really written correctly? Capital offers you its comprehensive analysis to improve it
1. Learn graphic design and become a software pro
The brand image is at the heart of the marketing strategies of companies and often involves its graphic charter, its logo and the design of its publications. These can be material, in the form of posters or brochures, but also digital. As visual communication is now essential to create a company’s identity and stand out from the competition, having graphic design skills is highly valued by employers. The “Graphic Designer” training, provided by Tuto.com, allows you to take your first steps in the field. During 345 hours, the graphic and production process, the working methods of graphic designers as well as the evolutions and constraints of the profession will be discussed. Photoshop, InDesign, Illustrator… you will be introduced to the main software in the field of graphic design, which represent many new skills to add to your CV. You will also discover “motion design”, or animated graphics. After this training, you will be able to manage a graphic design project from start to finish.
2. Master InDesign
If you are looking to develop skills in graphic design but do not want to discover all the counterparts of the trade, you can choose a training focused on a single software, such as the “InDesign” course provided by Arinfo I-maginer. Shorter than the training presented above, it will allow you to master InDesign software after seventy hours of training. The latter can be mobilized to create brochures, posters or even magazines, but it also allows for the development of content adapted to digital tools. The training can be carried out face to face or remotely and focuses mainly on practice. You will learn all the rules and tips for successful models and assemblies and will be able to create and publish all kinds of digital documents. Lessons can take various formats, from professional situations to workshops and the implementation of concrete projects.
3. Being able to create a website and impress your future employer
Is it possible to learn how to create a website in five days? In any case, this is what the Sagexa organization offers. With the aim of being truly operational, the “Learning to Build a Website in PHP / MySQL” course will introduce you to the PHP programming language, developing a website in a professional way. If the terms “SQL language” or “MySQL database” seem completely unfamiliar to you for now, they should be familiar to you by the end of your journey. To do this, you will discover the architecture of the web, you will learn about PHP, all this by experimenting with the creation of a website during your training. You will also perform exercises to validate your skills, creating “drop-down lists” or implementing search engines. Attention, this course is reserved for professionals: to follow this training, you must still know the basics of HTML as well as any programming language.
4. Learn how to create a website with WordPress
If you have no programming knowledge but want to learn how to create a website, it is possible thanks to the WordPress tool and the training “Creating a website with WordPress” offered by Academy Numérique. Today every company, association or any other structure has its own website. It is his main means of communication and contact with his customers. Thus, during three days, you will learn how to create and animate a business website, master the different features of WordPress and insert text and images on your site. The training course? Offers theory in the morning and practice in the afternoon. You’ll also have a discussion forum accessible via Google Groups to ensure follow-up during and after the course.
>> Our service – Find the professional training that will broaden or reorient your career thanks to our specialized search engine (Commercial, Management, Project management, Languages, Health, etc.) and get in touch with a consultant to guide you in the choice
5. Improve your digital communication skills
The generalization of smartphones, tablets and social networks has profoundly changed the field of communication. People wishing to learn how to promote products and services on the web can turn to the training “Implementing digital communication actions”, provided by the CCI Grenoble-CCI Formation group. Lasting four days, it addresses the issues of the digital environment and web marketing. The training is both practical and theoretical. You will then discover the different aspects of digital marketing, its current trends and its evolutions. Since digital communication must be the subject of a real strategy, you will learn how to make a digital marketing plan and ensure project management. The training is certifying, ie you will be able to validate the Certificate of Competence in Business (CCE) “Implementing digital communication actions in the company”, registered in the specific list of France Skills and issued by CCI France, at its conclusion.
6. Discover the potential of digital data
The question of “data” – digital data in French – is more topical than ever. Knowing how to collect and use digital data is a fundamental resource for companies, in order to improve their communication, better target their customers and adapt their offer to them. To master this broad field of data, the DataScientest organization offers a 250-hour training course, titled “Training for Data Analysts.” You will learn to understand and efficiently use the multitude of data available on the web. In order for the training to be as practical as possible, the organization proposes the realization of a group project on a concrete data problem. Training is delivered remotely, with 85% of individual coaching and 15% of master classes. It is advisable to have basic knowledge of mathematics and statistics, as well as knowledge of office automation and programming before undertaking this training. The advantage of the course: DataScientest is in partnership with the Sorbonne, so you will receive a training certificate from the prestigious Parisian university.
7. Take advantage of the video tool
Video is now everywhere: on social networks, on websites, on applications … It allows both to present a company and to reveal its news to Internet users, showing its products or promoting its activities. The “video spots” are increasingly in-depth, qualitative and require specific shooting and editing qualities. Therefore, Vlipp’s “Design and Production of Video Content” training promises to learn in five days how to make an informative video, from writing it to editing. The different phases of audiovisual creation will be covered: image acquisition, interview techniques, mastering a camera or even professional editing techniques. The training offers 70% practice for 30% theory, so that participants can apply the lessons learned at the end. In order to ensure a personalized follow-up, the training is delivered in small groups of up to six people.
8. Become a digital diagnostic professional
Faced with the digitalisation of business and enterprise, many factories have not yet made the transition, which would still allow them to optimize their productivity. The advantages of a digital transition are numerous: improving prospecting, retaining customers, dematerializing documents, accessing new markets, automating processes … Companies that have not yet reached their “digital maturity” may therefore have an interest in hire an employee with digital diagnosis skills, which helps identify digital gaps to initiate a development strategy. The Digital Academy organization thus proposes the “Digital Diagnosis” training course. In just two days it offers you, as the name suggests, to learn how to make a digital diagnosis, to identify the tools and different digital solutions to develop a business and to implement a short-term strategy. This training is primarily aimed at companies looking to improve their online presence, but having this type of skills can be beneficial for many workers. Furthermore, there are no prerequisites for enrollment.
9. Examine “C ++”
Does “C ++” speak to you? It is the third programming language used in the world. With the “Fundamentals of C ++” course you will learn to master the fundamentals of this computer language and to develop an application in C ++. In addition to the theory, history of C ++ and its placement in the current software ecosystem, you will carry out hands-on exercises. This training is primarily intended for engineers and technicians looking to discover this programming language, but anyone wishing to learn is welcome. However, it is advisable to have already experimented with a programming language, whatever it is, to facilitate the acquisition of knowledge.
10. Learn the basics of computer science
Do you often tell your loved ones that digital is not for you and that you understand absolutely nothing about it? You are not alone. According to the INSEE study on the digital skills of the French published in 2019, 24% of the population would not be able to obtain information via the Internet, 21% of respondents could not communicate via the web and 35% could not use any software. The “First contact with IT” training, provided by Siamo Learning, could be for you. It only lasts a day and will allow you to familiarize yourself with both the computer equipment and its vocabulary, which is not necessarily obvious. Upon completion, this course will enable you to navigate the web with awareness and be up and running to take any training in Office Automation. This training is reserved for people who have almost no computer knowledge and who are not used to using digital tools in their daily life.
Get our latest news
Work, management, rights, every week your career news.