For several years, digital has been transforming the B2B e-commerce sector. For companies this means rethinking the purchasing process, the strategies adopted and the processes implemented. However, it also offers opportunities. In this ebook, the Dn’D Agency, which specializes in consulting, design, development and support for merchant sites, reveals ten best practices to adopt within your online store to improve your performance and B2B commerce.
Implement an effective content marketing strategy
Regardless of the industry in which they operate, the primary goal of ecommerce businesses remains the same: to make sales and ensure a good return on investment (ROI). To achieve this, it might be wise to implement a content marketing strategy. Concretely, it is about creating textual or visual content for multiple channels. They allow you to position yourself as a leader in a market, but not only. They are also useful for providing information about its products and services to its potential customers. This is a natural way to turn them into leads.
Amazon EU: € 51.3 billion in turnover and € 0 in corporate tax
Today, many brands rely on articles, images and videos to develop their business. This is demonstrated in particular by the report on the impact of B2B content marketing carried out by the Content Marketing Institute, MarketingProfs and ON24 in 2021. It reveals that 77% of B2B marketers have a content marketing strategy in place in their organization. One of the reasons for this dynamic is the proven success of content marketing actions. By downloading this white paper, you will receive valuable advice on how to set them up.
Pair your e-commerce platform with a CRM solution
In B2B, companies face multiple challenges. These include the more complex buyer’s path compared to B2C, the multiplicity of decision makers when selling a product or even a narrow target audience. So many elements that a CRM can help answer. It has several advantages, starting with contact management.
The tool provides a well-organized database, containing all contacts made with prospects and customers. All this information is accessible at a glance from a centralized dashboard. This feature is essential for completing the sales process. This is especially true in B2B commerce, where closing a sale sometimes requires you to contact the same prospect multiple times, at different stages of the buying journey.
To discover the benefits of a CRM for qualifying leads, personalizing the buyer journey, and aligning your marketing and sales teams, be sure to download this ebook.
Offer free delivery
Free shipping is a powerful marketing tool for an ecommerce brand, especially when it can reduce cart abandonment. A study conducted in 2018 by the American company Pitney Bowes Global eCommerce indicates that 91% of consumers will leave an e-commerce site if fast and free shipping of ordered products is not offered.
For this reason, it is essential to be interested in the different options to offer free delivery. In particular, you need to take an interest in how it affects your profit margins. As the agency Dn’D explains in this whitepaper, while the free shipping option can help increase revenue, the cost of covering shipping costs for each sale isn’t always beneficial.
However, there are alternatives. For example, you can offer free delivery when a certain amount is spent on your site. There are other possibilities, all of which allow you to increase your commercial performance. To find out, just download the ebook.
Introduce quote generation and online negotiation
For many B2B companies, listing is a central part of the lead generation process. However, this is a time-consuming task, as a document must be created for each prospect. This can quickly become more complex when you want to process large numbers of potential customers every day. To facilitate the process, it is essential to opt for a method of generating a simple and detailed quote, which allows us to meet the specific needs of each customer.
This is where automation comes into play. In the case of the creation of estimates, it is possible to program parameters based on the information provided by your prospects in order to adapt your proposals to their specific needs and automate the entire process. This way, potential customers get the quote faster and have a seamless experience. For its part, the company saves a lot of time. Each team can then focus on their core business and on the growth of the organization.
As you review this white paper, you will discover that there is also a quote management software that collects all available data on product, price, shipping and customer. This is particularly practical for making a personalized proposal based on predefined rules.
Six other good practices are revealed through this ebook. To discover them all and accelerate the development of your B2B e-commerce business, download the white paper from the Dn’D agency now!