Do your social media publications appear repetitive and increasingly unattractive? Are you lacking ideas? You may be in dire need of some fresh air to get back on track and achieve your goals. That’s right, here are 5 approaches to breathe new life into your content on social media…
1. Conduct a market and competition study
Regular studies and analyzes of the market and competitors form the basis of your social media strategy. Listen to your market to adapt to your audience and analyze your competitors to compare their strengths and weaknesses with those of your brand.
With social media and digital marketing evolving at breakneck speed, your market research and that of your competitors from a few years ago could be completely outdated today. By regularly analyzing your competitors, you’ll gain valuable insight into what’s working in your industry and can better shape your social media strategy.
This step also helps identify gaps in your own content. Of course, do not copy other people’s messages. Use them as a starting point to come up with relevant new ideas that you hadn’t previously considered.
2. Optimize your existing resources
Your existing team is your best resource. Analyze your current team and budget to determine if you’re working as efficiently as possible. Consider your existing resources in several areas to refresh your team and plan your budget accordingly:
- business goals;
- employees and training;
- content creation and production requirements;
- software and subscriptions;
- Advertising ;
- Paid Partnerships;
- Analysis Tools.
Additionally, your various social media profiles may need to be updated. To update:
- Your profile picture;
- The bios/about sections: keep it simple and concise;
- The links ;
- cover photos (if applicable);
- Other elements to optimize your profile based on the current state of your brand and industry.
3. Reuse your content
It’s nearly impossible to create a new social media post from scratch every time. As Neil Patel, one of the biggest names in digital marketing, points out, “Part of a good social media marketing plan is regular content sharing.” This can be difficult to achieve if you’re not able to manage multiple blog posts and publish other content per week.
However, you probably have several old pieces of content that you no longer use to their fullest. Blog posts, podcasts, videos, and ebooks are great examples of content that you can turn into new articles and infographics to share on social media. And why not share quotes from your podcast, blog post, or YouTube video, for example?
4. Diversify your content
Posting the same type of content every week will quickly become stale. Make sure your content is diverse enough to interest and engage your audience while remaining relevant and meaningful.
Finding the right balance can be tricky, and ultimately the right balance for your brand depends on several factors:
- your goals
- your audience;
- your market/industry;
- your brand image.
Get creative and categorize content types in a way that makes sense for your brand. By using a combination of content types (inspirational, entertaining, educational, promotional…) you can organize them better and target different stages of the customer journey and/or different segments of your audience.
You need to diversify your content to show that you care about your audience.
5. Invest in advertising
If your brand currently uses only organic social media, consider investing in paid social advertising. Paid ads are an important social media marketing tool for highly targeted campaigns.
Whether you want to build brand awareness, increase leads or sales, social media advertising can help you achieve your goals with the right strategies.
As with posting organically on social media, be sure to only advertise on platforms where your audience is active and engaged. You’ll see a better return on investment (ROI) by running ads on the relevant platforms that you and your audience are already using.
Regular ad optimizations are also important if you want to get good results over the long term and keep your campaigns moving.
Source: Giraffe social media