L’prospecting email It is essential to win new customers. In the era of permanent connection, it is the most used strategy to prospect effectively. An email occurs in a relatively short time, is sent without restrictions and does not involve any cost. But it is necessary to know how to write it well to be successful in your prospecting. Precisely, this article gives an overview of the subject and offers you 5 essential tips to write a good prospecting email. Discover them.
present yourself clearly
The first tip for writing a prospecting email is to present yourself well. In fact, you will first need to equip yourself with a better spell checking solution to refine the email content to send to prospects. For clarity, keep the presentation as short as possible. This will let the prospect who reads you know who you are and why you are emailing them.
The introduction should be in the first few lines of the email to clarify the situation. As a result, the reader will know precisely who he is dealing with. Try to be concise in your introduction by providing your first and last name.
The nature of your company must also be reported, as well as the services it offers. Feel free to add a professional signature to enrich your presentation. This signature will give you more credibility in front of your prospects.
The email signature
Email is one of the most widely used communication strategies in the world. professional world. To optimize your image and facilitate contacts, an email can end with a signature mentioning the sender’s details. An email signature contributes to the promotion of the company and allows to gain trust in the recipient.
In addition to establishing its credibility, the brand can also use created signatures to redirect the caller to their websites. A email signature it is a powerful communication tool that should be used, regardless of your sector of activity, to convey a positive image.
To be effective, you must include the last name, first name, company and a photo of the beneficiary, where appropriate. You should also optimize the signature for mobile devices, place a call to action, and use a signature generator.
In terms of signature generator, you can use:
- Email Signature Generator;
- wise seal;
- signature creator;
- Email support;
- My Signature;
- honey book;
- email signatures;
These tools will allow you to create your email signature without firing a shot.
Define a clear and precise objective
If you want your e-mail to be read by your interlocutor, there is no secret. It will be enough to work on your grip. Make sure the prospect can immediately see the advantage you’re giving them. You can then rush to open the email. The subject must be short and attractive.
To write the title itself, it will be necessary to mention a subject that is not common to the other emails sent. For this, the subject line of the email should be in line with your mission versus future prospect. You must hold their attention directly for them to click on the link. An object not indicated or non-existent will be seen as spam in the eyes of the prospect.
Therefore, it is necessary to write the object in relation to the expectations of the prospect or his activity. Email must then stand out from the mass of messages you receive on a daily basis. The content must arouse interest, provoke an action to intrigue the customer. It must also be relevant in your message.
In practice, the subject length of an email should not exceed 50 characters. In this way, you will surely hook the reader, no matter how impatient they are.
Personalize your email
Personalization is a key element to writing a good prospecting email with a very positive feedback on the opening rate. Of course, this will require working ahead and building a well-targeted, qualified database. Indeed, for a successful prospectingsegmentation is essential.
A personalized email has much more possibilities to innovate than a banal content. Previously, it will be necessary to carry out extensive research on each client in order to offer them a message in correlation with their prospects. A thorough investigation will allow you to fully personalize your email and will be greatly appreciated by the recipient.
Therefore, it will be necessary to analyze who you are targeting in order to meet their expectations. The message must contain certain information about the prospect to attract their attention. For example, put the last name, first name, civility of the perspective or customer in the subject of the email. By following this simple process, your email will be much more effective.
Simply including the recipient’s name in your email will spark customer interest. You will be honored. Customizing the body of your e-mail to the maximum will allow you to strengthen the close bond with your prospects.
Prioritize old prospects
You are more likely to get positive feedback from prospects who have already contacted your brand. And for good reason, the email will look less intrusive if the recipient remembers interacting with your company. It is especially necessary to avoid cold emails, the response rate will be higher.
To grab their attention and boost their confidence, consider improving your emails. The objective, it should be remembered once again, is to generate tailored content that can take into account the interests of each prospect. An elaborate and strategic style will highlight not only your abilities, but also your strengths.
Use new technologies
Today, there are many tools on the market that allow you to do the communication by email more smoothly. Among these tools, you will find Tilkee. The latter lets you know how prospects read your prospecting email and how long they spend there. This is used to deduce the degree of interest and gray areas of your prospects. In addition to this, you will find very effective email software such as:
- sending blue;
- sarbacana, etc.
They certainly allow you to follow the path of emails in real time. In addition, you will understand, they help you define the ideal dates and times to reach each prospect.
Ultimately, theemail It is a determining factor in the success of a company, especially startups. But to hit the bet, the ideal is to write destination emailsmes taking into account the needs and expectations of each prospect.