This event will come back into force in 2022, with a topical theme, deliberately in line with the new model of national development, that is the promotion of national skills, talents and know-how, indicated during a press conference dedicated to launch of this edition.
In this context, the concept of “Nation branding” has been placed at the center of the national economic recovery strategies, a real catalyst that will guarantee a great dynamic for the recovery of our national economy, both on the local and international market.
Speaking on this occasion, Anouar Sabri, president of the “Les Impériales” Association, stated that the role of the Marketing and Communication sector is undeniable in contributing to the promotion of national competitiveness and the promotion of the “Morocco” brand. “The theme of this 5th edition, which we have titled” Morocco Tomorrow: Brands ⦁ Culture ⦁ Talents ⦁ Tech “will be divided into several axes, creating the link with the sector, connecting the market to the great trends in marketing, digital and new technologies, rehabilitating the cultural dimension of advertising production, promoting their professions and talents and looking to the future, in particular highlighting the new wave of Web 3.0 and the metaverse “, he added.
With a rich program and an audience of national and international experts, the 5th edition “les Impériales 2022 ″ innovates, with different original formats: TV, quick talk, keynote, panel and workshop on this theme of the future. At the top of the highlights of these days are the opening ceremony (Morocco Tomorrow), the presentation of the ‘Moroccan and made in Morocco’ studio, the “Love Brand” evening (Awarding of the Love Brand and The good pitch) and the Gala Evening (“Les ÉTOILES” award ceremony).
The celebrities, brands, agencies and campaigns that distinguished themselves in the year 2020-2021 will be rewarded during the “Les Étoiles” Gala, the culminating moment of this rich and rewarding edition.
Participation in The Stars Awards is now open to brands, agencies, in-house marketing teams, designers, consultancies, PR agencies, charities, and all other organizations that have provided exceptional marketing in 2020 and 2021. Entries must be submitted online on the official event website: www.lesimperiales.com.
During the week of the event, the “Museum of Advertising and Media” will return to Casablanca to offer an overview of the advertising objects that founded the history of this sociological art in Morocco. From its inception to its most recent creations, the Museum’s collection bears witness to the richness and evolution of Moroccan advertising and media culture.
After each edition, the Les Impériales Association retraces all the scientific contents developed during the event in its book L’Essentiel. This summary covers most of the topics and conferences covered during the event, as well as the detailed case studies of all the campaigns presented.
With almost 3,000 Moroccan and international participants in previous editions, in 2019 and 2020, the annual event “Les Impériales” has successfully established itself as a meeting point for various players in the Marketing, Communication and Media sectors, be they advertisers, agencies, brands or independent. It is on the initiative of the Les Impériales Association that the event of the same name has become, over the years, one of the leading national sectoral meetings of the year. A sector made up of over 8,500 SMEs and which represents a turnover of almost 12 billion DH / year, one of the strong links of the national economy.
The “Les Impériales” association was created in 2018 with the aim of federating the efforts of a large sector that brings together different professions, in particular those of communication, media, marketing and digital transformation.
Since its creation, the “Les Impériales” Association has tried to create and stimulate projects of public interest and to build communication bridges between public actors and the various components of the private sector in the fields of marketing, communication, information technology. and other professions.