If you want to optimize the performance of your email marketing campaigns, we have the document for you! Sendinblue published a benchmark ultra complete based on the analysis of the performance of the last 12 months of almost 700 companies worldwide. In this document, you will discover key statistics by business area and regions, as well as tips to improve your performance…
Click here to download the “Emailing Benchmark 2020” eBook
Email marketing is still THE channel where the results are, on average, the highest. Sending e-mails thus offers a four times higher return on investment than any other method.
Thanks to this document, which can be downloaded for free, you will have a clear view of the most decisive figures and measures, sector by sector and region by region.
Open rate, click-through rate, reactivity rate, unsubscribe rate, bounce rate… Everything is scrutinized to better understand and learn lessons to develop their activity.
We learned that the sector with the best average opening rate is marketing/advertising (38.10%) followed by the associative sector (36.75%).
About thirty sectors are scrutinized in the document. You will thus have the key figures of your sector to position yourself:
The document also gives you the ranking of the regions and sectors with the best performance. In addition to understanding your own results, you can compare them with those of similar organizations.
Email marketing: average of the main rates
Note that the average (median) open rate is 25.85%, click-through rate is 1.27%, unsubscribe rate is 0.05%, and click-through rate is 0.05%. rebound of 1.72%.
The average opening rate of a campaign varies from 24.4% to 26.8% depending on the region, the most efficient sector of activity is “Marketing/Advertising” as seen above.
Click-through rate is much more variable and is not necessarily proportional to open rate.
For example, the Marketing/Advertising industry has the lowest click-through rate at 0.78%, even though the open rate is the highest. Similarly, the Asia-Pacific region has great open rates but very low click-through rates, indicating a desire to learn without digging deeper.
Tips to improve campaign performance
The e-book not only gives you the key performance data, it goes further by giving you the best practices in all sectors based on the performance of the best companies studied.
You will find tips to plan your campaigns season by season. You’ll learn how to leverage automation to improve your customer journeys and your conversion rate. We will also advise you on the personalization of your campaigns (subject, sender, design, etc.).
i also found some interesting tips to clean your contact list.
As you know, a poor open rate hurts your reputation as a sender. Therefore, it is crucial to clean your database regularly and monitor key performance to exclude unengaged subscriber profiles.
And of course, you’ll find tips on the best time to send your campaigns based on your audience profile.
More than 20 pages of the ebook (containing almost 60) are entirely dedicated to optimizing results. A real gold mine.
The ebook ends with a checklist to improve your performance.
An ebook to download as soon as possible 🙂
Thanks to this ebook, you will have a real overview of email marketing performance. You will not only be able to position yourself in relation to your sector, but also improve your performance by taking advantage of the best practices of the most successful companies in terms of email marketing.
To download the free ebook, click here
It is the Sendinblue company that has written this great benchmark. Sendinblue is an all-in-one digital marketing platform that helps businesses around the world accelerate growth through better marketing campaigns. Designed to adapt to the changing needs of your customers, the user-friendly interface includes state-of-the-art email, transactional communications, marketing automation, SMS, plug-ins and contact segmentation features. To communicate, attract and convert more prospects, the tailored Enterprise offer offers exclusive access to additional features and services, including sub-account management and a dedicated account manager, thus unleashing the power of digital marketing and strengthening the relationship of trust. . with clients.
To learn more about your offer, click here.
Article written in collaboration with Sendinblue.