A glimmer of hope and many worries after two years of crisis

Tourism activity is starting to take an upward curve and everything suggests that the year 2022 will be a good year or at least experience a recovery. A glimmer of hope is emerging in the opinion of professionals, as Mr. Larbi Choukairi points out (read the three questions on…). Same feeling to Ilias Benzitoun, General Manager of the Palais Amani in Fez. It should be recognized that the lifting of health restrictions, the cancellation of PCR tests for access to the national territory, as well as the various measures launched to provide the necessary support to this delicate sector, make the tourist activity seem to find a small child little by little its colors. Which are more and more lively with the approach of the summer season.

In a report from the National Tourism Federation and an instructive note from the Ministry of Supervision, the outlook for tourism will be promising for the year 2022. This will not only be the case for the sector, but also for other related activities, in particular crafts, catering, transport. Furthermore, the Moroccan National Tourism Office (ONMT) is firmly committed to ensuring that the recovery is beautiful after great efforts to highlight the destination of Morocco. Not to mention the ministry’s contribution to help operators in the sector long hit by the effects of the pandemic.

In this regard, should we remember the initiatives undertaken in recent years and which are beginning to have their effects on tourism? Already at the end of March 2022, tourism revenues amounted to 9.7 billion dirhams (MMDH), up 80% compared to the same period of the previous year, with a 25% increase in handicraft exports in the same period.

Land and sea

For professionals, this development confirms the recovery of the sector. They explain this progress thanks in particular to the launch of a 2 billion dirhams emergency plan, the payment of the fixed compensation of 2,000 dirhams for all employees in the sector, tourist carriers and classified restaurants and the postponement of the repayment of the maturities of bank loans for tourism businesses.

The recovery does not only concern the mainland, there is also the seafarer with the cruise. These are good signs heralding a return to cruising. The promotion of cruises is in fact part of the development agenda of the Kingdom’s tourist attraction. As this operator explains, the cruise industry experienced sustained development before 2020, with the number of cruise passengers worldwide increasing from 19 million in 2010 to 30 million in 2020. And the current year is announced under good auspices, let’s say to FNT.

In this regard, Morocco shows a desire to diversify its offer and to make a place for itself on the world stage. The National Port Strategy 2030 clearly defines the Kingdom’s ambitions in terms of cruise development. From the 453,000 cruise passengers registered before the Covid-19 crisis across the country, Morocco wants to double or even triple the flows by 2030.

As for ONMT, it is worth mentioning that it has gone to great lengths to make Morocco a tourist destination with the conclusion of a partnership with Tripadvisor, the largest travel advice platform in the world. . Following this agreement, Morocco reserves a place among the most recommended Mediterranean destinations on the platform, which has nearly 500 million travelers in 49 international markets.

In addition, the Office launched its “Light Tour” tour in 3 strategic cities, namely Paris, London and New York, in the continuity of the unprecedented deployment of its “Terre de Lumière” campaign, thus confirming the aggressive promotional approach of the ONMT whose goal is for Morocco to quickly recover its pre-crisis position. This “Terre de Lumière” campaign, launched at the end of April, reached 20 countries, a first in history.

Rediscover the charm of yesteryear

It is particularly aimed at international tourists interested in art, cultural experiences, nature and rural heritage, beaches and recreational activities. In the wake of these initiatives and many others, the development of the cruise could rediscover all its charm, an opportunity for foreign tourists to discover the regions and seaside resorts of the Kingdom and contribute to the development of their attractiveness and their economic rise.

Finally, we cannot ignore the partnership between ONMT and CNT (National Tourism Council) to relaunch tourism activity with a view to recovery. This partnership will also allow the two parties to combine their efforts in order to form an impact force against international competition and to initiate the challenges of revitalizing the tourism sector nationally and internationally.

The Office and the Confederation are also committed to working to strengthen national tourism by combining their expertise to develop innovative and practical solutions to problems related to distribution. Especially since ONMT’s mission is to support the digitization of the sector by training newly digitized operators in digital marketing and raising awareness of the importance of Big Data and presence on the Web.

Leave a Comment