The Summer Edition of lesBigBoss is an annual event that aims to offer a different business and networking experience. This year the 15th opus was held.
This new 2022 edition, at which Siècle Digital was present to carry out interviews for its Digital Culture podcast, will not only have met expectations, but above all it has shown the entire business community how indispensable this event has become over the years.
Contextual targeting reconciles consumers with advertising
A post-pandemic edition that breaks all records
As the organizers point out, “Three days will have been enough to unite the 700 decision makers and digital marketing actors present and make them engage and make them live exceptional moments under the Greek sun”.
In all, 7,000 business meetings took place over the weekend (2 sessions of 10 one-to-one affinity business speed dating sessions qualified using matchmaking technology) followed by 1,000 in-depth meetings.
Organized partly over the weekend in a summer bubble within a resort, one of the strengths of the event lies in its setting, which favors exchange between decision makers. Hervé Bloch, founder and CEO of lesBigBoss also specified that 50% of the agreements are signed outside the meetings. “BigBosses are indispensable for me today as I work in a startup. In an incredible environment where contact is much less formal, I can quickly meet and exchange with a large number of decision makers who have issues we respond to with our offer.“, says Andrea Caporlingua, Head of Advertiser Department of BeOp.
Same story on the decision makers side: “After several years in which contacts have been considerably slowed down, for a just cause, that of Covid, reconnecting with an event such as the Summer of the Big Bosses has been a great opportunity. In fact, in 48 hours, I was able to realize a project and networking brief that normally would have taken me several months.At the end of this investment of time (because even though we’re in an idyllic setting, it’s still a job), I was able to come back with at least a full 4 funnel concrete projects that will allow me to accelerate the development of my start-up “ says Pierpaolo Colucci, General Manager.
The leitmotif of this new edition was Web3. A topic that has fascinated brands and has intrigued digital marketing professionals for several months. In an effort to enlighten the attendees, BigBoss organized an instructive and inspiring seminar on this topic. In particular, we discussed the metaverse, cryptocurrencies and the development of NFTs. During the event, an exclusive collection of 800 NFTs was put up for sale, with special works from the Summer Edition.
Among the other topics addressed, we find important topics such as: optimizing the effectiveness of search campaigns using data. The importance of SEO, i.e. the implementation of a consent management strategy that combines personalization and compliance.
An award ceremony and a social commitment
The BigBoss Summer Edition is also the BigBoss Awards ceremony. This year, eight winners were crowned across seven business categories to highlight successes, recognize offerings, reveal favorite startups, and celebrate people. A ceremony accompanied by a jury of 30 digital decision makers and chaired by Soumia Soumia Hadjali, Sephora’s Chief Digital Officer EME. Let’s cite an example: the BigBoss Success Award for a service provider (the highest number of signatures since its first participation) awarded to Influence4You. More than 5 years of loyalty and more than 40 agreements signed for several million in turnover.
This new edition will have once again marked the hearts, also from a social point of view. This weekend, in fact, was also an opportunity to support the “All Against Cancer” association, founded by Nicolas Rossignol. The brands present contributed with a donation in kind in the form of destocking of products or services. During the three days almost 10,000 euros were collected and many promises of donations in kind of the brands: communication campaigns offered by the members to the association and material goods to help it in its actions in support of sick children, their relatives and structures sanitary.