All about business card formats

Today there are several business card formats that you can choose from depending on the size, weight and even the quality of the paper. Find out all the information on business cards in this article.

What is the size of a card? The main information to keep in mind

To make sure you choose the right size for your business card, you need to make sure of a few important points:

  • Takes square for all the essential information to put on your card: company name and logo, your surname and name, your position, your telephone number and your email, the company website, etc. In spite of everything, think of going to the essentials so as not to overload your card otherwise there will be too much information and this is not the goal
  • It is necessary that the the format is adapted to your target : if in certain professions originality or imagination find a place (e.g. graphic designers, artists, hairdressers, etc.), it is better to favor a more classic format over the professions that are less suitable (e.g. bankers, notaries, lawyers, doctors , etc.).
  • You have to respect a safety margin in your project : This will prevent text and visual elements from being truncated when printing.

Here are some guidelines to help you create your perfect business card:

Bleed size: 88 × 58 mm

If you have a background color or pattern, make sure it is larger than the actual paper size. So even if the map is slightly off-center, you will never get a white border.

Actual size: 85 × 55mm

As the name suggests, this is the area that corresponds to the final size of your card after it is cut. Never forget to double check the safe area before final printing.

Protected area

You can have text or important design elements in this area and it’s not much smaller than the actual size of the card. To make sure nothing gets cut, make sure all your elements are in this area.

For best printing results, your graphic files should have full document size margins.

Business Card Size (in pixels)

If you or your team members are creating the business card with graphic design software, the actual card size is 1004 × 650 pixels and the print size, including full margins, is 1039 × 685 pixels.

What format is used to export a business card? How to print?

File formats supported by the printer

Before uploading / uploading your business card designs to a print shop, find out about their file format preferences. Most printers accept PDF and TIFF files.

PDF and fonts

When you export your business card to PDF, all fonts are automatically embedded. However, they can sometimes be displayed incorrectly in the print shop (depending on the software and hardware used). If you want to insure yourself against such a problem, save your map in TIFF format. The quality will remain the same and the text will look exactly how you want it. You can also have PDF and TIFF formats and then let the printer choose the one that suits him best for printing.

Specialized sites

You may not have known that but, today, many online sites make business cards. On these different sites you can customize your business cards as you see fit, choose the size, aesthetics and many other parameters.

What are the dimensions / dimensions of a standard business card?

Standards for business cards are not the same in different countries. In France and Western Europe, the standard business card size is 85 × 55mm. Thanks to this format, you can slip your business card into your wallet without any problems or easily store it in a business card holder.

The different types of business cards

In addition to the standard business card, there are many other size options, shapes for your business cards, which also fit a wallet or card holder:

The square business card

Its unique 65 × 65 mm format allows you to show images, logos or visual elements of the product. Perfect for the artistic and creative field, it will definitely mark its spirit.

The business card with rounded corners

The modern style of this format allows it to stand out from classic business cards while maintaining the same dimensions as standard business cards.

The slim business card

As the name suggests, this format is smaller and narrower than the other models. This business card in mini size (40 × 85 mm) is very practical and easy to distinguish from other business cards.

The folded business card

This very primitive format gives you double the space to express yourself. The interior is fully customizable, with the card folded to a size close to the standard: 87 × 49mm.

As for the formats of business cards, the only limit is the imagination: there are also circular, hexagonal cards, etc. on the market. But beware, if originality can be a great way to stand out, we mustn’t forget the practical side. Business cards that your interlocutors have a hard time putting away can end up in the trash.

Note that there are business cards with different types of paper in terms of quality, so you can find business cards that are firmer than others and that will be more premium to handle.

What weight should I choose for a business card?

Remember that the weight of the paper (expressed in grams per square meter) represents the density of the paper, or the thickness. This means that the thicker the sheet, the greater the weight. As an indication, A4 paper for standard printing is usually 80 gsm, while cardstock such as Bristol is around 350 gsm.

The choice of weight is therefore important, knowing that a quality paper reflects a good image of your company. If so, what is the optimal weight for a good business card? To help you make your choice, here are some guidelines on business card weights.

Business cards on 250 g paper

This is a business card printed on fairly thin paper, so it will be thin too. If the prospect doesn’t take care of it, it won’t last. This business card will tear after a few days, especially if it’s in a prospect’s pocket.

Business cards on 350g paper

Business cards on 350gsm paper are thick enough to compete with postcards. It will convey an excellent image of the company by promoting an unparalleled quality / price ratio. It is the ideal weight for business cards.

Business cards on 450g paper

It’s the weight of a postcard. In other words, a business card on 450g paper means that the company wants to stand out for the quality of its image. It really is a super thick sheet of paper.

To create a good image for your business, it’s best to use business cards that weigh 300 grams or more. Furthermore, it should not be forgotten that the quality of the paper finish is one of the decisive parameters for the quality of business cards.

Why are business cards still important?

There are many reasons why business cards are still important elements of marketing.

  • Your business card will be the first impression most potential customers will have of your brand, your company and you.
  • Business cards are extremely effective marketing tools. A good business card is rarely thrown away and that means it still works for you weeks or months after it’s given and received.
  • Business cards are much more personal than email addresses, for example. A handshake and business card exchange have a far greater impact than any online correspondence – ideal for building lasting business relationships.
  • Business cards show that you are a professional and that you take your business seriously. If someone asks you for a business card and you don’t have one, you might look like an amateur to them.
  • Good business cards are shown to others and shared between contacts and colleagues. A smart, creative, well-designed and professionally printed business card is a great way to get referrals.
  • Business cards are great value for money. Business cards are effective and easy to produce inexpensively compared to other forms or marketing. That is to say, more and more people are choosing to use virtual business cards

Reminder: The business card, an essential communication tool

Becoming known

It is an indispensable communication tool if you want to make yourself known and expand your professional network.

In fact, the competition in the professional world is so fierce that you have to give yourself every chance to increase your visibility and attract new customers. During an on-site physical meeting, business cards can effectively convey contact details and basic information about their professional event or company. That is why the business card content should be carefully managed to make the business card attractive.

Expand your professional network

When you pass your business card to a prospect, you offer them a quick way to contact you. In fact, thanks to its multiple characteristics, dimensions, formats and quality of the support, a business card can be easily inserted into a card holder or wallet. It is therefore accessible at any time. It’s a great way to expand your professional network, despite the advent of digital communications.

Show professional skills

A well-designed business card can make you known and above all attract new prospects interested in your talents and skills. It’s a small window into your professional world. Not only do you highlight your company, but in a few lines that summarize your skills, you also show your strengths and those of your company. That is why it is important to take care of the contents of the business card.

Stand out from the competition

Don’t forget that business cards reflect your company’s image. A clean business card means paying attention to those little details that make all the difference.

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