Become head of marketing and digital transformation in Bordeaux, Lille, Lyon, Paris

Having digital skills today is essential to integrate into the job market. In fact, both start-ups and large companies are looking for employees who are able to understand marketing analysis, master social networks and manage an e-reputation. This is especially true in an environment like this, where companies are accelerating their digital transformation.

On Friday 13 May 2022 at 12:30, EFAP, the School of the New Professions of Communication, is organizing a webinar on this topic.

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It will return to the importance of having digital marketing and communication skills to increase your employability in large cities such as Bordeaux, Lille, Lyon and Paris.


The importance of marketing and communication in digitalization

In two years, the pandemic has prompted companies in multiple sectors to make a change that, initially, should have taken place over a much longer period: digitization. According to a study conducted in 2020 by cloud communications software publisher Twilio, the health crisis has enabled France to anticipate its digital transformation by more than six years. This was possible thanks to tools such as data, the cloud but also marketing and digital communication. From now on, the goal is to continue the digitization of working methods, interaction with customers or experiences offered.

To do this, companies make use of versatile profiles, able to understand the challenges of the digital economy, inbound marketing, digital project management, etc. They are all elements that are covered in the Specialized MBA in Digital Marketing & Business . . During this conference, the speakers will return to the skills needed to find a place in these companies in full transformation.

Here are the four main themes of this webinar of May 13, 2022:

  • How has Covid-19 directed us towards the Next Economy? ;
  • What essential business skills in Marketing / Com? ;
  • What soft skills are essential in this sector? ;
  • What role for the network and the local ecosystem in the digital world?


Find out how to increase your employability

To address these issues, three specialists will participate in this round table:

  • Vincent Montet, Founder-Director of DMB MBA and Vice-President of the Digital Economy Association (ACSEL);
  • Sophie Guignier, Deputy Director of the DMB MBAs;
  • Arnault Chatel, Pedagogical Director of MBA DMB.

Experts will discuss in detail the key role of digital marketing and communication in the development of companies in digital transformation. Mastering these two disciplines can open the door to new professions, but also to managerial positions in sectors such as distribution, luxury, media, pharmaceuticals or even industry.

For attendees, this webinar is an opportunity to learn more about the change that their professional career could take and the role EFAP’s MBA Specialized Marketing & Digital Business has to play in it.

The speakers will return to the characteristics of this training, ranked 2nd in the ranking of the best MBAs and Masters in Digital Marketing and e-Business of the Eduniversal 2022 ranking. The training is aimed at retraining professionals as well as students at the end of their curriculum . In fact, its part-time format (from 3 to 4 days of lessons per month) is compatible with a professional activity. The MBA enables you to gain essential knowledge about customer marketing, blockchain, web and mobile advertising today … To learn more and improve your employability in the Bordeaux, Lille, Paris and Lyon market, don’t forget to register at this webinar.


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