Every year SEO best practices seem to change, especially with Google’s algorithm updates. It can be confusing and elusive, and the worst thing is that you cannot ignore these changes if you want to rank high in the search engines. In order not to get lost, here are the basic do’s and don’ts in SEO to optimize your referencing…
To do to optimize your referencing (SEO)
Use long-tail keywords
Keywords are obviously essential for good SEO. However, if you include specific keywords in your web content, target long-tail keywords. They meet two specific criteria: low competition and high relevance. Not only do they contain more words, giving them more specificity, they are also less competitive because they have a clearer search intent. So instead of targeting a keyword like “podcast,” try “how to start your first podcast” instead.
Have fresh and relevant content
If you have fresh content all the time to attract regular visitors, new or not, you’re on the right track. Google tends to index your site on a daily basis, so if new content is added regularly, you should see your rankings increase, provided of course that the content on your site is meaningful. Make sure the content isn’t just for the Are relevant to the market They position themselves in them, but are also valuable for users in order to use them sensibly.
Ensure consistency in content quality and frequency
Link building and quality content are known to be the most important things when Google ranks a website. If you want it to work and attract more audiences, you need consistent, high-quality content, often. Learn how to create quality content quickly.
Post often and only post good content. This will help you rank higher and attract more audience.
A website with a backlink strategy will certainly allow you to have a good level of SEO. The more external websites are linked to your website, especially those with high domain authority, the more often your website will be displayed by search engines like Google. Some of these connections will come naturally, but many need to be worked on. There are many strategies to get links on other websites, such as:
- Write an article in your field for another website (guest blogging or guest article);
- Include a website in a post that touts their quality or authority so they’re likely to want to share it;
- Post an interview with personalities of interest to your audience on your website so they are likely to want to share it.
- Share valuable news on your website;
- Add your business to a list of relevant directories
Analyze your website traffic
You can’t optimize your website’s SEO if you don’t know where you are right now. A good starting point is Google Analytics. Based on your traffic, you can gain valuable insights into how to structure your goals so you can take the next steps to achieve them.
What not to do to optimize your referencing (SEO)
Use keyword stuffing
Keywords were and are important for search engine optimization. Keyword density hasn’t been one of the most common metrics over the past decade, but you still shouldn’t force keywords to rank higher in search engines. First, you ruin the quality of your content and thus user satisfaction. Second, more usage doesn’t necessarily mean that search engines will find your post faster than others. Don’t stop using target keywords in your content, but try to stick to a realistic keyword target.
Let the website loading speed very slow
Did you know that 83% of users expect web pages to load in three seconds or less? If one of your content pages takes a long time to load, your visitors will quickly click the back button. When a lot of people do this, Google assumes your content is irrelevant and your page will drop in rankings. For example, to speed up the loading speed of your website, you can:
- Compress your images;
- Minify your code;
- Improve your server’s response time;
- Limit your redirects.
Neglecting your metadata
Metadata is one of the factors of search engine optimization. Visitors hardly notice them, but they make all the difference in the ranking of your website in search engines. Failing to optimize and include the right metadata results in lower rankings. So make sure you optimize the title tag, descriptions, and images. The better your metadata is optimized, the better your rankings will be.
Forget responsive design
Did you know that 70% of the time spent online is on mobile? Let’s get one thing straight: a website that isn’t mobile-friendly has no chance of ranking. Therefore, in order for your website to appear in Google search results, it must be suitable for both desktop and mobile devices.
Copy content from another website
Search engines are constantly evolving and getting smarter than ever! You can easily identify duplicate content, ie if you have copied content from another source.
Remember that with good SEO you will attract more traffic and get more opportunities to convert potential customers. So apply to optimize your website for SEO.
If you want to dig deeper, discover web marketing training with a module on SEO basics.