Cannes Film Festival, TikTok and the opium of young people – Businesses

If you are a movie lover, I am sure you will have witnessed the arrival of the American stars on the steps of the Cannes Film Festival live this weekend.

But, what you have probably also noticed, is a myriad of new faces unknown to the general public, unknown faces walking on the same red carpet as Tom Cruise or Julia Roberts.

Finally, when I say “unknown”, I obviously mean the “boomers” generation as we say today. These unknown heads are paradoxically well-known influencers or influencers among young people.

Especially the ones that are glued to the TikTok application. In fact, TikTok is the official partner of the Cannes Film Festival. While Amazon and Netflix had all the problems in the world to be accepted at Cannes, for TikTok it was very fast.

The arrival of social networks in Cannes is the invasion of the barbarians, season 2 as well written Le Figaro. And if TikTok, YouTube and Meta are fighting a battle to get attention in Cannes, it’s no coincidence, it’s also to win the film industry’s marketing budgets.

Before I shrug, to the tune of “there’s more to these stupid apps,” I remind you that TikTok has 1.6 billion monthly active users, more than Twitter, Snapchat and LinkedIn combined.

After all, the financiers are not mistaken, if a few months ago Netflix was still worth more than 300 billion dollars, today its value on the stock exchange is only 80 billion.

While the Chinese parent company of TikTok is valued today at 360 billion dollars. The crazy thing is that this phenomenal sum was financed by a single currency: our attention or that of our children, even better, while Cannes is the showcase of the global know-how of directors, sound engineers, cameramen, actors, make-up artists, specialists. effects specialists and so on, …

TikTok makes money by employing minimal people. In fact, 55% of TikTok users create their videos on this platform, as Scott Galloway, a professor of digital marketing at New York University, explains.

TikTok has a “talent” pool of 870 million people, more than 1,000 times the number of people employed by the entire world film and television industry.

This talent pool costs nothing. Scott Galloway did the math: America’s top 8 media companies will spend $ 115 billion on original content this year. The social platform TikTok produces its contents for almost nothing or almost nothing!

In summary, if on Netflix there are consumers and creators, on TikTok creators and consumers are the same person. The only problem, but it’s a big one, is that the fuel of TikTok – as of other asocial networks – is that it captures our most precious asset, our attention, therefore our time.

It is quite ironic. Due to their zero-covid policy, the Chinese government prevents the export of many Made in China products except for one: opium. This new people’s opium is called TikTok. Whenever you see a boy with open eyes, semi-comatose and showing no signs of life other than a finger rubbing on the screen, think about opium and TikTok’s $ 360 billion valuation.

But, what you have probably also noticed, is a myriad of new faces unknown to the general public, unknown faces walking on the same red carpet as Tom Cruise or Julia Roberts. Finally, when I say “unknown”, I obviously mean the “boomers” generation as we say today. These unknown heads are paradoxically well-known influencers or influencers among young people. Especially the ones that are glued to the TikTok application. In fact, TikTok is the official partner of the Cannes Film Festival. While Amazon and Netflix had all the problems in the world to be accepted at Cannes, for TikTok it was very fast. The arrival of social networks in Cannes is the invasion of the barbarians, season 2 as Le Figaro nicely writes. And if TikTok, YouTube and Meta are fighting a battle to get attention in Cannes, it’s no coincidence, it’s also to win the film industry’s marketing budgets. Before I shrug, to the tune of “there’s more to these stupid apps,” I remind you that TikTok has 1.6 billion monthly active users, more than Twitter, Snapchat and LinkedIn combined. After all, the financiers are not mistaken, if a few months ago Netflix was still worth more than 300 billion dollars, today its value on the stock exchange is only 80 billion. While the Chinese parent company of TikTok is valued today at 360 billion dollars. The crazy thing is that this phenomenal sum was financed by a single currency: our attention or that of our children, even better, while Cannes is the showcase of the global know-how of directors, sound engineers, cameramen, actors, make-up artists, specialists. effects specialists and so on, … TikTok makes money by employing a minimum of people. In fact, 55% of TikTok users create their videos on this platform, as Scott Galloway, a professor of digital marketing at New York University, explains. TikTok has a “talent” pool of 870 million people, more than 1,000 times the number of people employed by the entire world film and television industry. This talent pool costs nothing. Scott Galloway did the math: America’s top 8 media companies will spend $ 115 billion on original content this year. The social platform TikTok produces its contents for almost nothing or almost nothing! In summary, if on Netflix there are consumers and creators, on TikTok creators and consumers are the same person. The only problem, but it’s a big one, is that the fuel of TikTok – as of other asocial networks – is that it captures our most precious asset, our attention, therefore our time. It is quite ironic. Due to their zero-covid policy, the Chinese government prevents the export of many Made in China products except for one: opium. This new people’s opium is called TikTok. Whenever you see a young man with open eyes, in a semi-comatose state and showing no signs of life other than a finger rubbing on the screen, think of opium and TikTok’s $ 360 billion valuation.

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