In email marketing, open and conversion rates are core concerns for advertisers. However, many of them neglect the potential of the subject, the preheader and the “Call To Action”, three elements that play a determining role in the recipient’s decision making. Here you will find the keys to optimal use of these elements… New Article: … Read more
L’prospecting email It is essential to win new customers. In the era of permanent connection, it is the most used strategy to prospect effectively. An email occurs in a relatively short time, is sent without restrictions and does not involve any cost. But it is necessary to know how to write it well to be … Read more
Although the newsletter is itself a form of email marketing, it often takes a very different turn. This practice is still used in general for the purpose of conveying commercial messages to predetermined targets. Email marketing broadly includes any email sent to a current or potential customer. In general, there are three types of emails: … Read more
During Web2day, of which BDM is a partner, Clément Poupeau from Guest Suite showed how important customer reviews are for a local business and gave some tips on how to collect more. He was accompanied by Marielle Maure, whose Europcar Atlantique brand has garnered 7,000 reviews in just two years. Reputation, number 1 criterion to … Read more
share, distribute cheep share, distribute share, distribute Email A common mistake in digital marketing is managing email and social media channels separately. These channels work better together and reinforce each other – the advent of social media isn’t the end of email marketing. Why use social networks and email? The participation of social networks in … Read more
Julien Gauthier, Customer Success Engineer, Sendinblue My job is to help business clients achieve their marketing goals through the Sendinblue platform. More specifically, as a Customer Success Engineer, I support our clients on the business side of the Email API, enabling them to send millions of personalized communications (emails or SMS) with optimized processing time. … Read more
Email, the first communication channel of a company Every day more than 1.4 billion emails are sent in France, that is, an average of 40 emails sent by each of its employees! With an average open rate of 85%, email is a company’s primary communication channel.While companies and major brands increasingly rely on a social … Read more
France has been in lockdown for two weeks. In the midst of a health crisis, each of our companies is greatly impacted. You have to adapt, strengthen your digital communication, and above all stay home for everyone’s well-being. Only here, in a period of confinement (S+3????), maintaining quality contact with your customers and partners has … Read more
Email marketing has exploded in recent years and will continue to grow for years to come. However, with this increased importance comes increased competition. That’s why it’s important to make sure you’re doing everything you can to optimize your email marketing campaigns to stay ahead of your competition in 2022 and beyond! Key facts about … Read more
Should you continue to focus your efforts on email marketing to build your business? Of course ! Plus, there’s no shortage of email marketing trends in 2022… Do you only focus your marketing strategy on social networks? Big mistake! Email marketing still has its place. According to statistics, the number of email users is 42.2 … Read more