SEO or natural referencing on the web is based on 3 main principles, levers that allow content to work. So that a website from their point of view visibility and popularity, attention should be paid to all aspects of its construction. It is therefore particularly important to pay attention to this Search Engine Optimization (SEO). … Read more
SEO and Paid Search are two digital marketing strategies that will bring your website to the top of Google search results for specific keywords. To work well, both of these strategies require specific expertise, a lot of technical knowledge and a significant marketing budget… What is the difference between SEO and paid SEO? Before we … Read more
Between brand protection, competitive intelligence and SEO/SEA synergy, optimizing search campaigns on Google is a real challenge for companies. A flight ticket is sold every 6 seconds on the Airfrance.com website. This corresponds to 40% of the company’s total sales. It’s easy to understand that optimizing your search campaigns is vital to the brand. But … Read more
From the English Search Engine Optimization, SEO defines optimization processes for search engines. Working on its SEO will allow a website to rise in the first suggestions of search engines and thus increase its visibility… This approach is based on various content creation and writing techniques that allow indexing robots to better understand a webpage. … Read more
Natural referencing is at the heart of business leaders’ efforts today. In fact, working on SEO is essential to ensure the success of a website and therefore increase sales. Even before the health crisis, new technologies and the Internet were changing consumer behavior. The latter are now starting research on the Internet to make their … Read more
Not ranking #1 for your targeted keywords on Google and have no idea why? You may be making one of those very common SEO mistakes that many website owners make! When it comes to SEO, the needs are changing daily, but the opportunities are growing at breakneck speed: content marketing practices and overall digital strategies. … Read more
More than half of searches are no longer clicked, a phenomenon that is amplified when we only look at mobile devices. Has the SEO World Become a Clickless World? While SEO has always been at the heart of many brands’ acquisition strategy, this lever has evolved significantly in recent years, making analysis more complex for … Read more
Here is a series of 3 videos on natural referencing learning, training, knowledge monitoring, what’s new in the field and monitoring that is always needed. In this first video I wanted to show you the general overview of learning SEO as I see it… Learning natural referencing is a process that can be quite lengthy, … Read more
Whether you’re targeting direct converting keywords like “Toulouse urban planning lawyer” or you want to build a more sophisticated strategy on specialized keywords like “partnership with a brand” or “universal asset transfer”, the ultimate goal of SEO is not one number of visitors, but a number of conversions. Depending on the strategy and granularity of … Read more
Link building to build an SEO strategy There are different link building methods. Some of the most common methods include guest blogging, directory submissions, and social media marketing. Paris agency Guest blogging is writing content for another website in exchange for a link to your own website. This is a great way to get quality … Read more