Conquest of properties on social networks thanks to SaaS

Real estate offers, like job offers, have largely been digitized for years. However, the development of real estate portals has not made agencies and consultants disappear.

These traditional players, however, have other competitors besides “pure players”. They also have to deal with networks of independent agents. Annie Fousset works for one of these networks, Axelite Immo.

Sales in the virtual auction room

Homes, prestige, commerce, annuity, new real estate sales, including interactive ones, constitute the daily professional life of this expert in the sector. Interactive sales (online auctions) are a further illustration of the digitization of the profession.

This model brings together potential buyers of a property in a virtual auction room. Buyers can thus position themselves and the seller can study several files at the same time, while a sale for an “exceptional property” tends to favor the first comer. Here, the trial takes place over a fortnight.

“It’s a kind of selling that I particularly appreciate. This allows you not to make a mistake on the offer. Buyers have time to position themselves and reflect, “says Annie Fousset. The advisor monitors these transactions. It was different with social media.

Outsourced animation of social networks

Presence on these platforms is essential today in the real estate sector, perhaps even more so for an independent agent. However, it’s not easy to master the mysteries of these tools and free up the time it takes to post content.

In May 2017, Annie Fousset then turned to a software-as-a-service (SaaS) solution for small businesses. This was available from a novice start-up, Artur’In. The platform automates digital marketing actions, but also provides advice through a personal coach.

Among the services provided, the animation of social networks. Twitter, Facebook, LinkedIn … the management of the advisor’s presence and his property is therefore entrusted to the start-up.

Benefit from the experience of industry specialists

The posts are published several times a week. These are simple publications, but advertising actions can also be activated based on the desired objectives: new subscribers, prospect research (vendor), promotion of your website on Google. Artur’In supports these campaigns.

But Annie Fousset doesn’t lose control. All you have to do is connect to the SaaS service to follow the publications, modify them if you wish or distribute other content for social networks yourself. Online training is regularly offered to enrich your command of the tools.

For the distribution of its newsletter every three weeks, the independent agent also relies on Artur’In. The start-up provides advice and helps with the design of the newsletter, but also participates in the transfer of skills.

“It is beneficial to benefit from the experience of people used to dealing with these problems with other partners and other professions”, appreciates Annie Fousset, who therefore does not hesitate to ask her consultant or coach Artur’In, Elisha.

Virtual tours

This “toolbox” has clearly shown its interest in 2020, during confinement. “During the first confinement, there was only digital. Social media have allowed us to continue to exist and to disseminate information ”, underlines the real estate expert.

However, its uses of digital are not limited to marketing. Digital technology intervenes directly in the presentation of the goods for which it is responsible. Everyone now benefits from a virtual visit. But these tours are not self-service.

“I supervise the virtual tour. You need to make an appointment with me in advance, via an online diary. The presentation then takes place during a videoconference, “explains the consultant, eager to stay in control and thus improve her experience.

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