A trade too close to success without online sales?
The answer to the record is the Covid-19 Pandemic Suite, used to dismantle the emergency for all local commerce, the digital reflections to ensure the guarantee of openness. Only 27% of conductors have a solution for e-commerce – Barometer France Numérique 2021. Free or paid solutions for the rapid digitization of the online sales process are the names. But you can also take advice to consider setting up an online boutique and do some online marketing and a great deal for any business that wants to “pin on the web”…
1. To fix the clear, precise and progressive objects
What objects can be fixed and annotated in the world of e-commerce? Reversing a business in the long term is useful, but it is practical to have a board to diagnose your business activity, you can fix the clear objects and levels in time: reduce the acquisition cost, augmenter son panier moyen, faire baisser le nombre d’abandons , ameliorer le taux de conversion, etc … Énoncer clairement des objects précis et progressives optimisera les chances de réussite. And distinguish the objects of the coexistences of the plus large envergure sera également an excellent moyen de realer tous ses objectifs principaux. If the objects are realistic, the motivation is higher.
2. Propose an offer in the onion line
An online trading position positions a strategic strategy against the market. It is plus raspberry choice a very specific product or a niche product, plutôt que d’adopter un positionnement trop large. The reason? It is a plus to be able to position yourself as an expert in a field of precision that can be derived from a complete range; the competition is tougher plus strength for a range of advanced products. It is positioned with a product from scratch to offer the advantage of experimenting with digital strategies, cartography and analyzing digital customer courses. Continuing this analysis, training can be found in an agile environment and in the Customer Experience function.
3. Use diversified and customized marketing tools
Diversifying marketing tools in a timely manner is a necessity but the power of any advertising campaign or 360° marketing strategy. In particular, it is recommended to continue the marketing strategy and business interests of commercial cables. For example, being listed on Google Maps or Yelp is an important step for a digital business that is digital. It responds to the needs related to the natural “classic” reference. Technical optimization, editorial quality, awareness, etc. Read the test to measure the urgency of a boutique reference: the social resources should be priced equally. The channel is a choice in the product function. Beauty and beauty products are in the picture on social media (Instagram, Facebook, etc.), corporate news is plus adaptations on specialist portals (Linkedin, Twitter, etc.).
4. Consider tracking
Ne pas prendre en Watching the performances on the site is a great experience that can easily be avoided. To measure traffic, have a statistical tool to analyze it. The existence of SEO tools that require some technical knowledge. Clicks, very detailed reports are suggestions on the content marketing strategy and the traffic of a website, with descriptions of the traffic and the geographic applications of the visitors, the time elapsed in the boutique, the products most recommended or the name of the abandonments of achat… These are essential elements for a mannered intervention.
5. Evaluate and analyze customer ratings
The reviews and comments from customers valent de l’or. And it savoir les think and put into practice. In the physics sales outlets, the customers do not give or have to pass them on. But on the internet, they’re less likely to retain more than anything else. Very souvenir, the customer posts a notice to the in-store boutique or a partner in the product’s experience about their social rights. It’s easy to find a solution that collects, analyzes or differentiates customers to participate in online commerce.