The commercial performance of a company is defined as its ability to offer a product or service that meets the needs of its target.
The development of digital in recent years has changed the purchasing path of consumers. This increase in digital power has also forced companies to change their operational and organizational methods. From now on, digital marketing is at the heart of the company’s commercial performance. To be effective, this marketing strategy must be accompanied by effective digital tools.
Tools to create traffic on a website
To increase its turnover, a company must make itself known to the public and attract as many visitors as possible to its website. To do this, he can rely on two main techniques: outbound marketing and inbound marketing.
Outbound marketing uses paid campaigns to generate traffic. Google Ads is the largest online advertising network in the world. In fact, according to Falia, Google Ads holds 37% of the market share thanks to its paid ads. This tool is extremely profitable as it provides an average return on investment of 200% according to WorldLead.
As for inbound marketing, its goal is to create qualified traffic through non-paying channels. This strategy is to attract internet users to a website using quality, keyword-based content. Social networks lend a hand to websites to help companies achieve their goals. Social networks must be chosen based on the activity carried out. For example, LinkedIn is a mainly b2b platform.
Creating qualified traffic is only the first step towards improving business performance. Businesses must therefore turn visitors into leads.
lead generation tools
Traffic conversion is the most important step in an effective growth strategy. Once the content on the company’s website and social media post grabs the attention of visitors, it is vital to entice them to provide their contact information. Therefore, the website may offer downloadable premium content in exchange for the Internet user’s email address. It can be for example a white paper, a video or a guide. For this step, the creation of a landing page is essential. This webpage should contain a featured call-to-action button and a contact form. There are many tools on the market that allow you to create landing pages such as HubSpot, Plezi, Leadfox or WordPress.
It is also possible to find customers quickly thanks to LeadIn. LeadIn prospecting software uses LinkedIn and email to generate qualified leads, particularly through the creation of automated scenarios.
Marketing automation tools to sell better
Marketing automation is a process aimed at automating the marketing function. To save time and budget, a business entity needs to automate some tasks like customer journey management or emailing to be more efficient. This automation makes it possible to seize all the opportunities that arise to encourage consumers to make a purchase or to keep them. Plus, automating time-consuming tasks allows the marketing team to focus more on selling.
To take advantage of an all-in-one solution, many business owners decide to use Twilead. This tool automates the follow-up and transformation of leads into customers. It also offers the possibility of centralizing all points of contact. Therefore, it is easier to establish communication with customers to keep them.
In summary, the commercial performance of a company depends on its ability to adapt to the needs of the market in which it operates. In the digital age, digital tools are an essential lever for increasing a company’s commercial performance.
This article was written by a guest partner as part of a sponsored partnership with leptidigital