direct, recommendation, organic search, email, social media, display…

Comment accéder aux different sources de traffic de son site web

To access your website’s traffic sources using Google Analytics, you can click on the “Acquisition” entry which is part of the “Reports” section in the column of your screen. Click here to download “All Hits” from “Canaux” (or View View) to access the list of available channels: Organic Search, Paid Search, Referral, Display, Direct, Social, Email, (Other)… All doses are not compulsorily indicated, not only through advertising.

Organic search: the traffic of natural results in a search engine

The «Organic Search» group corresponds to the traffic that provides natural results of Jesus from the Google-recognized search engines (Google, Bing, Yahoo…). By clicking on “Organic Search” you can analyze more than just a detail of the keywords that you find on the internet to get to your website that last over time and can be read on your home screen. Google Images traffic is included.

The Mentions (not provided) etc (not discontinued) apparaissent quand le motor de recherche n’a pas transmit la requête effectuée. Google Analytics is not intended to measure the variety of skills required by users and assemblers for traffic with mention (not provided).

Paid Search: Traffic generated by your SEA campaigns

In the Paid Search section, you can view a collection of all the traffic you’ve received from your SEA (buy used car) campaigns, Google Ads, or other PR agencies. Lorsque vos cliquez sur cette partie, vous pouvez voir tous les ensembles de mots-kles achetés et le traffic qu’ils ont généré.

Referral: the traffic provided by another website

In the “Referral”, analytics reference for all traffic on your website, this generation of gratitude is for reference pages (social research pages). In the sources you can also use the facilities of other search engines like Qwant, Ecosia, Lilo, the content aggregators like Flipboard, Google News or feeders like Feedly, but also have all the internet sites that can be hosted by others see internships page.

Social: All traffic serving social resources

In the “Social Networks” section you can find all the traffic on your website that is generated by social networks. Facebook, Instagram, Twitter, LinkedIn, Pinterest is more YouTube, social media reviews like Yammer or other platforms like Netvibes or Blogger.

Email: Visits that provide newsletters

The Email section is a reference to all traffic sent to your site via email, such as the overture of a newsletter. For the sessions open in this category, the following questions contain the email support ballet. If this is not the case, the traffic risk of the devices rests with the “Direct” party.

Display: Traffic from real campaigns on the Google Display Network

Display is the total traffic generated by diffuse ad campaigns on the Google Display Network. They return to the landing pages and increase the performance of the traffic generated by these advertisements.

Direct: A channel that regroups unknown sources of unidentified traffic

The direct category is a complex category to decipher. She was able to disassemble the board to generate traffic from a website directly from your website. In this case, your visitors know your website and do not consider any other source and arrival. The previous representative of other transport companies is considered “direct”:

  • When an intern opens a new one, it will be your navigator, offering your site with suggestions and what to visit;
  • In the event of a problem or lack of tracking in a newsletter;
  • You are a member of Word, PDF, PowerPoint or other authors of your website;
  • If your website is in HTTP and if you have HTTPS, you need traffic;
  • When reading from your website, you can send SMS messages or messages via Messenger or WhatsApp clicks;
  • Lorsque certain redirects of the pages sont mal gérées et aboutissent à la perte de l’origine du visiteur…
  • Lorsk attribute non-occupation is reenseigné sur un lien;
  • The Google Discover traffic problem is also included in direct traffic. You can use Search Console to analyze this specific traffic;

Also: the sessions that don’t match the categories

The Other section includes all traffic that does not fall into any of the previous categories. Not only is it possible to find traffic on sites that are difficult to put into this category, the automation tools for content sharing, etc. It is generally small and in some ways can be assimilated and drive traffic away from your site.

To organize your traffic sources plus precision and support the performance of certain specific sources you can help us with UTM balises. With Google Analytics, you can also privilege the Source/Support Anglet to access the acquisition team’s services.

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