Everything you need to know !

While for many years Google’s user experience seemed to be completely neglected, the ax fell!

Actually with Core Web VitalsGoogle wants website publishers to take a closer look at UX (or user experience).

Core Web Vitals: What are they?

If you work in the world of the web or in the field of SEO, it’s just impossible that you’ve never heard of it Core Web Vitals. In fact, Google communicated on this topic for the first time in June 2020.

If we can translate the term in French Core Web Vitals by Essential Web Signals, this one is used very little. Still, the translation will allow more beginners in this field to better understand what is at stake.

Specifically, the Core Web Vitals are new Signals interpreted by Google for ranking websites, with a little twist… In fact, they focus on the user experience of websites. While this may seem strange at first glance, Google has clarified how the Core Web Vitals are interpreted by its search engine’s algorithm…

Most beginners who do not know this SEO definitionhowever, should focus on the latter before proceeding.

Which indicators are taken into account by the Core Web Vitals?

To better help website publishers, but also agencies, to take this new signal into account, Google has detailed how Core Web Vitals works by specifying elements…

Core Web Vitals The first of them we will call LCP (largest content color)focuses on the loading speed of a website.

So it’s easy to see that the faster a website loads, the more likely it is to rank well in Google’s natural search results.

Core Web Vitals The second signal to consider, the FID (First Entry Delay)focuses on the time it takes a user to interact on a page.

This may refer to filling out a form Contactsubscribing to a newsletter or clicking the “Add to Cart” button for an online sales page.

Core Web Vitals Finally, that CLS (cumulative layout shift) analyzes the stability and accessibility of the content of a website.

In fact, this can affect text being made illegible on a page or even premature loading during navigation.

How do you measure Core Web Vitals?

for Measure a website’s Core Web Vitals, several solutions are possible. The first solution is well known among website developers. In fact, the Core Web Vitals of a page are available at Google Pagespeed: From a simple URL, webmasters and other developers get a score for the mobile and desktop (i.e. on the computer) version of a website.

It is also possible to use another Google tool to get results well known to SEOs. In fact, Google Search Console is an indispensable solution for Measure the performance of your website in the Google search engine.

How do you measure Core Web Vitals?

By choosing this tool, webmasters have instant access to a detailed report of Core Web Vitals without having to submit each page individually: a significant time saver for sites with hundreds or thousands of pages.

How do you interpret a website’s Core Web Vitals scores?

Before you try edit a website to improve Core Web Vitals Therefore, it is very important to analyze the results obtained. To make it easier for website editors to interpret, Google provides ratings for webmasters to consider.

For example, the LCP does not need to be optimized if it is less than 2.5 seconds. On the other hand, your score over 4 seconds will be ranked as poor by Google.

Regarding the FID, Google considers it excellent if it is less than or equal to 100 milliseconds. On the other hand, after more than 300 milliseconds, the score is considered bad. Finally, the CLS is measured with a score between 0 and 0.3: if it is considered good up to 0.1, website editors have to make changes if it exceeds the 0.25 score.

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