From mini companies to large entrepreneurs

The name of the 2022 mini-company will be unveiled on Thursday 9 June, during the final of the 21st edition of the competition organized by Jonk Entrepreneuren. What prospects then emerge for the winner? The association has no statistics, but in 20 years it guarantees that many have successfully embarked on the entrepreneurial adventure.

Change of business model

Among these, FrëschKëscht, mini-company 2020. Its seven founders had distinguished themselves for the sale and delivery of boxes of local products (fruit, vegetables, pasta, jams, etc.). Which had brought him a turnover of 30,000 euros within a few months. The young people did not hesitate to officially register their company after the competition.

“We continued to sell baskets until last winter,” says Ivo Silva, 20, one of the five remaining partners. “Selling every week has become too much” for students in different fields, from economics to psychology. They therefore decided to focus on end-of-year boxes and no longer sell to individuals, but only to municipalities and companies. Until last December, FrëschKëscht was selling an average of 130 boxes per week. At Christmas, on request, he hired 1,117 boxes, of which only 140 were for individuals.

FrëschKëscht in 2020, elected mini-company of the year.

(Photo: FrëschKëscht)

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Two years later, the mini-company continued the adventure, changing the business model.

(Photo: FrëschKëscht)

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For Christmas 2022 “we know that some customers will not continue”, because they had chosen the boxes as an alternative to the Covid year-end celebrations. But the company intends to seek out new customers. “Our goal is always to increase our turnover (153,290 euros in 2021)”, says Ivo Silva, who has been feeling the soul of an entrepreneur for several years.

The mini-business changed my life at a pivotal time

Misch Strotz

Misch Strotz, CEO, Neon Internet

From card games to marketing

Five years before FrëschKëscht, Konter a Matt won the title of mini-company 2015. “A traditional Luxembourg card game, with which we wanted to revive the tradition among young people”, remembers one of its founders, Michel Logeling. After the competition, “every member of our team continued their studies, which led us to abandon the project”. For him it was Strasbourg, for a degree in economics and management. “During these three years I discovered my passion for digital marketing”. In 2017 he started making explanatory videos with a colleague, Jérôme. “More and more services were asked of us, which led us to jointly found our marketing agency, Brainplug, in 2018”. Four years later, two are still working with freelancers, but they are considering hiring their first employee. They made a profit of 39,369 euros in 2021, according to the Register of Commerce and Companies (RCS). “My experience with the mini-business project has allowed me to take the entrepreneurial initiative quickly, without hesitating too much”, analyzes Michel Logeling, from the top of his 25 years.

Michel Logeling during the mini-business competition in 2015. He has since founded his own marketing agency.  (Photo: Michel Logeling)

Michel Logeling during the mini-business competition in 2015. He has since founded his own marketing agency.

(Photo: Michel Logeling)

Three projects in eight years

Misch Strotz and his team had not won the competition in 2010, but they had won the bronze medal and the award for best business plan. “Our project was a communications agency called Styfly,” he says. “With around 20 students, we have created flyers, business cards and marketing tools for other mini-business projects or even for our families.” At the time, “we didn’t have the skills to run big campaigns yet, but it was a really good starting point.” From there, two years later, Misch Strotz founded his marketing agency, L-Pod, in parallel with his studies. “At the end of the school year (2010, ed) the Styfly project was finished, but I personally continued to develop my skills in the field of communication”. The desire for entrepreneurship continued in 2018, with the creation of Neon Internet, active in digital and marketing.

“I started with print in the mini-company, then I moved on to video and web development with L-Pod to finally get to social networks and blockchain with Neon Internet,” sums up the 31-year-old. which today employs 15 people and has a turnover of 1.5 million euros.

In 2010, Misch Strotz took the podium as the mini-company of the year.  12 years later, he is CEO of his own company.  (Photo: Misch Strotz)

In 2010, Misch Strotz took the podium as the mini-company of the year. 12 years later, he is CEO of his own company.

(Photo: Misch Strotz)

“The mini-business changed my life at a pivotal moment,” he considers. “I was in 3e C (biology, math, physics) and I thought I had to become something like a doctor. The mini-company showed me that I could use my personal technical skills and my passion to turn them into a profession. Thanks to this experience, I was confident that I had the necessary skills to start my business “. Styfly will have left him not only the insurance, but also “an Excel template file that I always use for various personal invoices”.

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