Google Analytics is in the sights of the authorities due to the use and processing of certain data. If it is an essential tool in terms of referencing and data monitoring, attention must be paid to its configuration GDPR compliance.
While some announced a removal of the tool in France, others envisaged a different use. So that the processing meets the requirements GDPR regulationyou need to perform some tasks.
Pay attention to the configuration of Google Analytics
Individuals and professionals mainly use Google Analytics as it is the most widely used tool for Website Data Tracking. It is therefore difficult to overlook Google Analytics since it is completely and above all free when other solutions can be relatively expensive.
At the moment there is a lack of clarity, Google has not necessarily communicated and no sanction has really fallen, but there are rumours. The latter arose from complaints from the NOYB association. The use of the data is therefore not compatible with a transfer to the USA in particular. However, you can minimize the impact.
- Check all the data you submit using Google Analytics.
- Reduce usage as needed and clear some data when not in use.
- For example, to shorten the duration of cookies, you can prevent the storage of data in the ” Property ” then ” tracking information “.
- You can also Anonymize IPs to the be GDPR compliant. This is also a feature of GA4.
Offer alternatives to Google Analytics
If, in the worst case, Google Analytics were to be removed in France and Europe, you can still consider possible alternatives. There are indeed many solutions that will allow you to do this collect informations linked to your website.
Whether it is your personal blog or a website used for professional purposes. Here are some available alternatives:
- Matomo: It’s free and well-known for its respect for data and privacy.
- Plausible: it’s paid, but it’s effective in measuring traffic to your site.
- Abla Analytics: it’s free and it lingers with the audience.
you can always Install a new solution alongside Google Analyticsto take advantage of new features offered by another tool. You will not be penalized if a drastic restriction has been made. As far as the world of natural reference relies on the collection of statistics, the interest in one or more analytical tool(s) is obvious.
What are the risks involved?
No official information seems to be available at the moment the CNIL or from Google. Patience is required, but this case shows that you shouldn’t always focus on just one tool. If it were deleted, you could find yourself in an embarrassing situation if you don’t take the initiative.
- Google therefore received no formal notification, however GDPR compliance was to be expected.
- At the moment you do not risk a fine if you use Google Analytics, but everyone remains responsible for the information collected, processed and stored. Compliance is important and you shouldn’t wait.
- Therefore, if you have a website, you must pay attention to it all GDPR requests mentioned by the CNIL.
If you’re considering using an alternative, go with it a solution fully GDPR compliant, which saves you from getting lost in the many parameters. Google had also indicated that it would offer new ones so users could personalize the tool.
The main goal would be to follow the rules while offering the best stats to the customers. So you should think twice the main Google Analytics indicators and check that they do not conflict with the GDPR.
Tech giants and data
Google wasn’t the only player affected processing of personal data from which the GDPR emerged. In fact, Meta has been at the center of several rumors about the closure of Facebook and Instagram in Europe. This shows that GDPR compliance can be quite difficult. However, Markus Reinisch made it clear that the rumor was unfounded.
The tech giants are therefore affected by the legal framework for the transfer of data. Nevertheless, NOYB documents nevertheless show that pages must comply with the requirements of the GDPR. A formal notice would have been received by Decathlon, Auchan and Sephora.
Even if you have not been made aware of such compliance, it may be advisable to do so Set up Google Analytics and review the policy on storage of personal data. You could find yourself in a problematic situation following a complaint from the CNIL.