COSTS (E) E-COMMERCE & WEB MARKETING H/F
at the CDI in Aix en Provence (13)
The group MARIETTONSpecialist in travel and tourism since 1968, as part of its development, is looking for a (e) Charge(s) E-Commerce & Webmarketing H/F for your tour operator HELIADESbase a Aix en Provence.
After more than 40 years, HELIADES offered the formulas of a journey of unbalanced diversity in the department of Paris and 11 provincial villas with the assurance of a savoir-faire reconnu and the acceptance of a first class place.
Aujourd’hui, HELIADES is a unique and contradictory specialist on Greece and its islands, the Cap Vert, the destinations of the Lupophones, but also on the Dominican Republic and Mexico.
Our teams are part of the values, passionate about the quality of work for our clients. Ces exigences sont, au quotidien, un moteur pour l’amelioration de nos produits.
Place (e) under the responsibility of the Director of E-Commerce, Communication and SI, the evolution of awareness of our brand and the crisis of the code of commerce demonstrated by the web channel.
It guarantees the profitability of the distribution channel and is responsible for commercial animation and website content management.
The intervention is based on the management of the Internet project, click-to-call, CRM or other PIM (product information management).
1 / Ecommerce:
– Proposal, organization, mission and support of the company’s digital communication, in accordance with the company policy, intended for the general public and travel agencies
– Development of sales related to commercial actions specific to the web channel (product / benchmark study / commercial animation)
– Create qualifying traffic through our affiliate program (animation of affiliates, analysis of results…)
– Optimize the performance of keywords with Google Adwords (keyword search, text optimization, campaign selection…)
– More about SEO and netlinking strategy
– Management directly from other acquisitions (retargeting, emailing, RTB ..)
– Restitution management
– Management of social media action plan on social resources.
– Reporting Webanalytics: analyze the traffic and performance indicators of the site (audience, Suivi des Parcours customers, ROI) and en déduire des preconisations d’amélioration.
– Development of customer knowledge in traverse analysis analyzes of fine and operative segmentation
– Emailing: define emailing action plan and create emailing campaigns with the help of an infographic maker.
– animation and pilots or moderators (web agency / graphic designer …)
– Participation in the definition of the advertising message and the editorial briefing for representatives
– Negotiate and buy online storage space.
– Online production, editing and live content online
– Securing a competitive and technological area,
2 / Communication: Help in the realization of offline communication, this is the type of support or action.
Superior education: back + 3 to 5 with a web specialization, at least 2 years of web marketing experience is ideal for selling tourism products.
Your sense of commerce, organization, organization and your suggestiveness and responsiveness will be limited to your efforts to get things done
SKILLS OF SOUHAITEES:
– An expert in e-marketing techniques
– Knowledge of best practices related to customer relations (mailing, segmentation, profile recruitment …).
– Experience in community management
– Google Adwords and Analytics Maitris
– Three words with ciphers, excellent analytical skills
– Excel, Word, Photoshop, tracking and mailing tools
– Very good editorial capacity in French.
To post in line: click here