An email sequence is a series of emails that are automatically sent to a specific group of people on an email list. In a sequence, emails can be sent based on time intervals or based on triggers. Email sequences promote the development of many companies and their sales. This new way of e-commerce has enabled e-commerce companies to convert more than 70% of their potential customers in the past few years. Today, with the increasing number of transactions being conducted online, that number is still high.
memory on the platform system.ok
system.ok is an all-in-one marketing solution to help you take your online business to new heights. With this easy-to-use and intuitive software, you can set up sales funnels, email and newsletter campaigns, manage your contacts, sell online training, create a blog, and increase traffic through marketing techniques (SEO)Etc.
Also the platform system.ok offers an integrated affiliate marketplace where you can find valuable partners to help you promote your business or sell others’ products for commission. Whether you’re just starting out or you’re a seasoned pro, this platform is for anyone who wants to succeed in online marketing.
Also read: How to create a sales funnel on systeme.io?
How to create an email sequence with system.ok ?
Email is a must for any business looking to generate revenue in passive mode. This is the only way you can get in touch with potential customers at any time. For example, every time you offer a new product. The usage of system.ok makes it easy to create welcome email sequences.
A sequence E-mail requires several elements and several logical steps must be followed to achieve this. The basics related to the sale, when to send a series of emails, or the type of emails to send to customers. The basic principle of email sequence is the frequency of sending emails to customers. This regularity is an absolute law and must not be broken. In fact, in order to retain a customer, it is important to send them an email. Doing this routinely can get him used to accepting your offer. This is a strategy that depends on various factors including time and content.
The steps to create an email sequence
To get started, you need to log into your account system.ok. Then open the “Menu” tab at the top right and click on “Campaigns”. You will be redirected to the page where you will create the welcome email sequence and change all the settings. Here are the steps to configure an email sequence:
- Press the blue “Create” button in the top right corner;
- Then a window will appear. You must provide information about the name and description of your event.
- When you’re done, tap Save.
- Tap your event name to start creating an automated email sequence.
- Click on “Create”.
- Add the subject of the email in the “Subject” section.
- Enter your name in the “Sender’s Name” field. The Sender Email Address section is populated by default, but you can change it as needed.
- Next, write the body of your email.
- Regarding the “Settings” block, it is recommended to enter “0 hours” in the “Delay between this email and the previous email” field, since this is your first email.
The components of a Series E-mail
When you implement your email sequence, it shouldn’t be very regular. In fact, if the frequency is too regular, it can tire your contacts. On the other hand, too few reminders can lead to oblivion for your subscribers. So it all depends on your ability to create offers with interesting emails.
Typically an email sequence contains the following: Thank you email, the benefit of an offer or service, product, brand and company information, customer or visitor reviews, positive or negative opinions from influencers.
Email generators are an indispensable tool in online marketing campaigns. Autoresponders allow you to configure in advance and schedule when your emails are sent to your customers. The device can automatically send e-mails in a certain order on a predetermined date.
The frequency and periodicity of sending emails
The hardest thing is knowing when and how often an e-mail should be processed. Unfortunately, it’s important to understand that there isn’t a set number of frequencies or times to send email to subscribers.
See more: Become an infopreneur with Systeme.io
The benefits of creating an email sequence?
The main purpose of an email sequence is to sell a product. It is therefore the engine of your marketing on the web. It allows you to spread many steps to make a sale. The sequence E-mail is a business method for email marketing. It is very useful for you.
Create an email to attract more prospects
In just a few years, email has become one of everyone’s favorite tools. Simple, fast and functional, it’s a particularly easy way to create a privileged relationship with your audience. The email sequence creates a connection between the blogger and their readers.
Customer retention and conversion
It’s a next-generation marketing technology that uses marketing automation to acquire new subscribers. It enables you to achieve your goals marketing and most importantly more conversions or retention. Increase your prospects’ conversion rate by 5x with automated email marketing campaigns. This is the opposite of other customer-centric marketing methods. In hopes of getting more conversions or even a piece of the ecommerce pie, using email sequences is great. Using email gives you the opportunity to build long-term relationships with your customers.
The segmentation of contacts with the sequence E-mail
The goal of segmentation is to reach the right people at the right time. Email marketing will do you a lot of good for that. Indeed, it allows you to timely disseminate unique information or sales of products or services that meet the needs of the market, especially potential customers. The market can be segmented into multiple sizes based on the order of emails sent to different prospects. You can identify groups and subgroups of people with equal purchasing power.
In that sense, it’s a funnel that gives you the power to achieve your goals by segmenting your list.
Adapting its offers to customers
Marketing campaigns for this purpose can be planned based on the offer and content of the email sequence sent to the customer. Email sequences are actually used to run tests to make your advertising campaigns more effective.
Multiplying profits with emailing
It gives you the opportunity to sell your product through the customers it gives you. This contact list gives you online market share with strong buying power.
Thanks to this online organization, you can offer your products to your customers on your own website or through a partner. This allows you to test other products and introduce them to your existing customers. So, with email, you have the tools to increase your sales.