The importance of natural referencing for improve your visibility on the web no longer needs to be proven. Many companies have recognized the usefulness of multiple SEO Techniques to be at the top of the pages of the various search engines. Its basic methods include mesh link commonly referred to as external linking or link building. It is possible via the latter Add value to your website and hope to be ranked better in the SERPs. In order to, develop the best netlinking campaigns is essential to any SEO strategy. But then how to think about your external links to enhance your natural referencing?
Any expert on search engine optimization will tell you that using SEO netlinking leverage is one of the fundamentals of optimizing a website. The goal of this practice is to backlinks (hypertext links) to add value to the content and increase the visibility of the website. This is done after showing the search engine your popularity over the various ones quality links from websites leads to yours.
– How does it work with Google?
It should be known that using backlinks is a very valued criterion the algorithms, especially on Google. Nowadays, the quality of the content of pages and hypertext links is analyzed by the latter as carefully as by the semantic relevance. Therefore, writing and selecting backlinks qualitatively is essential to generate traffic to your website and please the robots in order not to suffer any penalty. All the more so the ranking of websites in the SERP is based on their popularity and therefore theirs online reputation.
– The advantages of this SEO strategy
As I’m sure you’ve understood, netlinking has several benefits, including:
- The increase in organic traffic : You will improve your visibility as it will maximize Internet users’ visits to your site through hypertext links.
- Conversion Rate Maximization : With a netlinking strategy and qualified traffic, you will have a higher conversion rate than internet users take action (purchase, registration, etc.).
- Increase your awareness : Thanks to this technique, you will increase your notoriety and thus become a reference, especially for Google.
So that your SEO strategy can last for a long period of time and bear fruit on search engines like Google and Bing, you need to consider several factors and follow certain recommendations.
As seen above, quality matters much more than quantity. It is therefore necessary to proceed carefully Choose your hypertext links. select links popular websites and which are important for search engines. In addition to this criterion, it is recommended to pay attention to several points:
- The topic : It is imperative that the incoming link is on the same subject as your page, or at least similar.
- The positioning of the link : The links must be well placed on your web page, avoid placing them at the bottom of the page, Favor the top of your text.
- Vary the referring domains : It is recommended to have hypertext links from different referring domains.
– Use social networks
If you are looking for a way generate traffic quickly, social networks are here to serve you! In fact, they can be a great asset to your netlinking campaign. Besides the Backlinks that come from social channels are taken into account by the algorithms.
– Rely on a good internal network
To get quality SEO and Improve your link building, it is essential to work on the internal linking. For this you can use:
- call to action,
- Internal links.
By doing so, you encourage Internet users to discover other pages on your site, which they will reduce the bounce rate and increase your presence in search engines.
– The exchange of articles
You can fall back on it Exchanging items with non-competing websites to generate backlinks. However, care must be taken to exchange reciprocal links, which is undesirable for SEO. Note that links in the texts must be added in a relevant way. In addition, the sides must be semantically close and consistent.
In summary, the mesh link hasn’t completely surprised us in terms of SEO optimization. With something quality backlinks Your campaign can only be successful with a good strategy!