How to choose a marketing automation tool?


Using a marketing automation tool is one of the effective solutions to quickly increase ROI. You identify various software on the market that can contribute to the success of your business research. However, how do you know which one best fits your business needs? The following few lines will help you find the best marketing automation tool.

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What is a marketing automation tool for?

A marketing automation tool can create different scenarios to personalize your business prospecting messages. Its use offers you the advantage of saving time in all the actions to be carried out to generate leads and acquire new customers. In particular, it helps you to:

– schedule your leadgen campaigns;

– analyze the results of your performance;

– segment your potential customers;

– better manage all your content.

Some automation tools like Kaspr have multiple features to facilitate the search for qualified leads. They offer significant time savings as it only takes a few clicks to collect a significant number of customer leads.

Kaspr is one of the leading tools that can automatically send invitations and welcome messages on LinkedIn. The marketing manager will only have to export the qualified leads into his CRM to start a sales prospecting campaign.

What are the criteria to analyze before choosing a marketing automation tool?

Choosing a marketing automation tool depends on your team’s technical skills. Several parameters come into play when choosing the right software for a company. That’s why digital marketers recommend sorting automation tools by:

Skills of your marketing team

Using marketing automation tools often requires

often technical prerequisites that differ from one software to another. To be successful in your commercial prospecting campaigns, choose a tool that is easy to manage.

Make sure your team has solid skills to set up the software correctly. Do not hesitate to take training courses to take advantage of the many advantages of an unfamiliar tool.

Marketing goals for your business

Several marketing automation platforms offer solutions to quickly increase ROI. Some are able to send personalized emails and SMS to encourage targets to enter a conversion tunnel.

You can also find severaltools to optimize your business outlookable to process up to 5 campaigns with different possible scenarios.

They help you acquire new leads and quickly convert them into customers.

The size of your business

Marketing automation tools aren’t designed for all businesses. Some are suited to the needs of SMEs, while others are better suited to the goals of large companies. The ideal is to favor a tool that is suitable for the size of your company and can help you manage your database.

How to choose a marketing automation tool?

Choosing a marketing automation tool should be based on the needs of your business. Since not all software offers the same features, take some time to study each offer before making any purchases. To find the tool you need, digital marketing professionals recommend:

Define your business goals

A good automation tool meets all of a company’s marketing needs. Determine the essential characteristics of your strategies to improve your sales prospecting campaign. Also define all your needs to fine-tune the software that can help you achieve your marketing goals. Some tools allow you to relaunch customers, others promote the conversion of leads to buyers.

Order your marketing automation tools

From the list of your needs, make a first selection of tools. Compare the features and price of each offer. Carry out research by consulting the websites of software publishers in order to verify their positioning and

maturity score for each instrument. The goal of this selection is to select the marketing automation software that best suits your business.

Test the preselected tools

Before choosing a marketing automation tool, it’s a good idea to try it out. Kaspr provides its users with a demo version so they can check if the tool really meets their expectations. Choose the software that offers a free trial period. It also doesn’t make sense to buy a tool that offers several features your business won’t need.

Key points to remember

Using marketing automation tools contributes to the success of your business prospecting strategies and increasing your ROI. To find the best software, determine your goals and consider your team’s technical capabilities. Don’t hesitate to consult testimonials from digital marketing professionals to help you choose your next marketing automation tool.

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