In the professional world, if there is one sector that is not ready to know the crisis, it is the digital one. The growing digitalization of companies and the constant need for brands to establish their online presence give this sector a strong dynamism and an unparalleled power of attractiveness. Designer, marketing manager, web and social media project manager, multimedia developer, motion designer… There are more than one hundred different professions in the digital sector. However, this plethoric offering can sometimes impress as the positions and skills required are varied. So much so that during a conversion the choice can be difficult to make. However, you don’t have to be afraid to start, as digital is an industry that strongly values atypical career paths, versatility and adaptability. To better understand this market and succeed in a retraining, it is above all necessary to inform yourself in advance and choose the right training courses.
To address this broad topic, the team of I have a friend in the com spoke with Vanessa Royer, who after a first professional experience decided to retrain to become Community Manager. To do this, she trained with Icademie, a training center specializing in e-learning.
Interview with Vanessa Royer, community manager: the conversion to digital
JUPDLC: Can you tell us about your background and your initial studies? Why did you choose to go digital?
Vanessa Royer: I originally come from the beauty field, with a CAP in hairdressing and aesthetics. For several years I have been following diligently the news and developments of digital communication and social networks. These are sectors that fascinate me, so I wanted to train in order to find a job in these fields.
JUPDLC: The conversion to digital offers a very broad panorama of professions. How do you know which course to choose? Were you afraid of choosing the wrong course?
Vanessa Royer: It is true that the digital world is very diverse in terms of positions, skills and careers. For my part, before I started, I already knew I wanted to become a Community Manager, so I was able to direct my research accordingly. I think we should not hesitate to get accompanied by the training center to make the right decision regarding our project. It is very important to have as much information as possible in order not to make a mistake at the beginning.
JUPDLC: Digital professions are constantly evolving and companies increasingly favor hybrid training and soft skills. How do you position yourself in front of these expectations?
Vanessa Royer: In fact, I think that when you choose the digital world you must be able to follow this evolution, do not hesitate to train and self-train constantly and throughout your career. As for the soft skills, I do not hesitate to propose them, they are as important as the technical and pedagogical ones. Also, more and more recruiters are emphasizing soft skills to decide between different candidates at times.
JUPDLC: You ultimately perceive your profile as “converted” as an advantage and not as a disadvantage?
Vanessa Royer: I think my retraining profile is an advantage, because my previous experiences have already allowed me to deal with the professional world. In addition, a retrained proves to be able to show adaptation and self-criticism and thus make pragmatic decisions about their career. Do not hesitate to propose it, to demonstrate that you have chosen the digital sector out of passion, because companies greatly appreciate the double culture that a reconversion has.
JUPDLC: How did you approach discovering and mastering new software tools? And the linguistic codes of these professions?
Vanessa Royer: Depending on each job in digital, I realized that there were a myriad of tools, be it for creation, project management, productivity … I was quite peaceful in this learning process and excited to discover these. new tools and software. It is always a pleasure to learn new things and train.
JUPDLC: Innovation is at the heart of digital professions, so you need to know how to train for a lifetime to perfect your skills. Are you aware that a digital conversion is a diachronic process?
Vanessa Royer: Yes, I am perfectly aware of this and I think that before embarking on a digital profession, we must ask ourselves the question, that is: are we able throughout our career to recover the demand? Are we motivated enough to continue exercising regularly? It is very important to stay operational.
JUPDLC: Do you already have a preference between employee and freelance status? Do you have a side project in addition to your training?
Vanessa Royer: Yes, during my training, I was asked the question of what I wanted to do next, and the freelance adventure called me! I am starting to develop my business, I have ideas and projects that I want to develop. But I’m also not closed to the idea of integrating a company. In any case, don’t hesitate to weigh the pros and cons to see which pace best suits our personality and desires. Besides, nothing is set in stone in digital, it is entirely possible to change status during your career. This feeling of freedom also played a big part in my decision to retrain.
JUPDLC: What attracted you the most about the Icademie training?
Vanessa Royer: The Icademie training seemed perfect to me because it allowed me to train managing the family ties that were mine. The follow-up given to the learners was also an element that motivated my choice. The teaching team accompanies us throughout our training with great rigor and humanity. Yes, conversion can be scary at first, you may have doubts, wondering if it is the right decision. I would also like to thank them warmly because thanks to them I can definitely say today that my retraining is the best decision I have been able to make in my professional life!
To successfully reorientate digitally, there is no single formula to follow. Starting from this premise, Icademie offers in particular training courses based on the concept of “blended learning”. For Coline Boisson, the school’s Communication Manager, successful retraining necessarily requires training capable of adapting to any course of life. Explanations.
The choice of the right formation, according to Coline Boisson
JUPDLC: Could you introduce us to the concept of “blended learning” ? Why do you think this learning method is inseparable from training in digital professions?
Colina drink: Mixed training or blended learning is a formula that combines courses in a training center and e-learning to transmit knowledge in a particularly effective and easily accessible way. Thanks to our interactive and participatory education system, we offer our students a real added value compared to traditional teaching. Our students learn from “acting”, are the actors of their training. They can appropriate, at their own pace and in a personalized path, the skills and knowledge of their future profession. This flexibility in the pace of learning and in the individual control of learning is an advantage for those who, due to their distance or their professional or personal constraints, find it difficult to follow traditional training.
JUPDLC: Thanks to the development of technological tools (cloud, videoconferencing software, etc.), is distance learning a mature learning method today?
Colina drink: It is a learning method we would call “agile” a bit like project management methods, because it continually adapts to the needs of the person. It is not fixed in time and allows for great flexibility. All courses are accessible wherever you are, as long as you have a computer connected to the Internet. As a result, you can train according to your schedule as courses remain accessible 24 hours a day, 7 days a week on our e-learning platform.
Furthermore, these courses are presented on many different media in order to promote the anchoring of memory through “distributed training”, which implies that instead of focusing your learning on face-to-face days, you learn a little bit every day. However, this dispersion over time and space has been recognized as being far more effective than traditional learning. However, this does not mean that the student is completely alone! Our distance learning system consists of rigorous and regular monitoring of each of our students by our team of teachers and peer interactions, fostered via mutual help and exchange forums on our platform. It is for all these reasons that our distance courses obtain diplomas, that is, recognized by the state, unlike many other training institutions.
JUPDLC: What advice would you give to a student who is afraid of undertaking this type of retraining? If this question specifically concerns the financing of your training, how can you get help?
Colina drink: Above all, it is a question of preparing one’s retraining well, relying in particular on the advice of experts in vocational training. In this sense, your new target profession must above all correspond to your professional aspirations, your appetites and be related to your growth in skills. The best solution is to make an appointment with one of our consultants who will take stock of your situation and will be able to build together with you the most suitable training project for you. He can also give you the most suitable financing solution. There are different ways of financing: work-study, through Pôle Emploi, the CPF or even self-financing, everything is possible depending on the targeted training and the situation of each one.
To find out more about the training offered by Icademie, go to their school page!
Academy school page