How to make money on TikTok? 6 Complementary methods

With over 970 million users worldwide, TikTok has become the go-to platform. But did you know you can make money there too? Find out in this article the different ways to earn money on TikTok.

How to monetize your TikTok audience?

There are several ways to monetize your TikTok audience. The most popular is creating sponsored content, which is videos that a brand pays to play on. The second most used is to create content for commercial purposes, i.e. videos in which we present a product or service that we sell.

Here is a selection of 6 complementary ways to earn money with your TikTok videos.

1- Establish sponsored partnerships with brands

Sponsored partnership example made on TikTok (Source)

The first thing to do for make money with tiktok and of start sponsored partnerships with brands.

This type of influencer marketing partnership consists of setting up a partnership with a company in order to promote their products or services to your audience.

While this is the easiest way to monetize your audience, it’s not always the most obvious when starting out as you will need to search for brands to offer them your influencing services.

However, the more targeted and important your audience is, the more brands will benefit from partnering with you.

The first step is therefore to create a quality audience in a targeted sector of activity (you need to avoid as much as possible having an audience that is not targeted and too focused on “entertainment” if you want to make money faster with TikTok).

The more known you are, the more brands will tend to come to you naturally to offer you sponsored partnerships (product placement in videos, 100% dedicated videos, brand citation, sponsored bio link, etc.).

To see examples of sponsored partnerships made by French-speaking TikTokeurs with brands, simply consult TikTok with the hashtag “# sponsorisé” to get an overview of what is currently being done.

2- Redirect internet users to stores and earn a percentage of their expenses through affiliation

Another way to make money on TikTok and more widely on the Internet globally is join the affiliate programs of their favorite brands in the niche associated with his TikTok videos and then share with his viewers links to the e-commerce store or specific products from his TikTok bio. For this to really work, you will need to remember to insist in each video that you go and click on the link in the bio.

The most popular affiliate program in the world (the Amazon affiliate) allows you to do this for example earn up to 12% commissions depending on the products purchased by the Internet user. Some affiliate programs in other business sectors, such as b2b, allow them to obtain commissions sometimes up to 70% the price paid by the Internet user. however, the norm is around 20-30% commission.

3- Sell your products or train through your videos

Create an online store on a CMS like Shopify (very easy to use) and selling your products is a great way to monetize your audience yourself. The products sold can be both handcrafted products made by you (e.g. sewing, zero-waste products, etc.), as well as products purchased and resold via dropshipping or by purchasing and reselling products to suppliers of your choice.

Of course, when you create your online store, you must have at least micro-entrepreneur status, you cannot buy and resell products without legal status in France.

If you are not interested in selling products and managing shipments, you can also opt for selling training or services. This can be, for example, website creation services, video production, … If you have a passion, it can also be an online video training on this passion.

4- Earn money with TikTok freebies

TikTok allows traditional and live video viewers to give gifts that can then be redeemed for cash.

These virtual gifts are a way for TikTokeur to receive diamonds from TikTok. The diamonds can then be exchanged for real money with TikTok. In this case, therefore, it is TikTok that will pay the influencer directly.

However, there are some conditions to be able to activate the “gifts” function on TikTok. Need :

Become part of the Creator Next program;

  • Be over 18 years old;
  • Have more than 100,000 subscribers to be able to receive “video gifts” and more than 1,000 to receive “LIVE gifts”;
  • have posted a public video in the past 30 days;
  • Have an unprofessional but personal account;

5- Become the face of a brand

make money with tiktok
Earn money on TikTok by becoming a muse: the example of @leaelui

Accessible especially to major TikTok influencers with several hundred thousand subscribers, becoming the face or ambassador of a brand can earn tens or even hundreds of thousands of euros.

For this type of partnership real contracts are concluded between the brand and the TikTokeur. The contracts clarify the applicable terms and conditions as well as the compensation received by the creator.

The French TikTokeuse @leaelui was, for example, the face of the Givenchy brand. With over 17 million subscribers over the counter, there is no doubt that this partnership has been very financially profitable for the latter.

6- Apply for the TikTok Creators Fund

the European Fund for TikTok Creators was created by TikTok to support creators of creative and innovative content. For the time being, € 70 million will be redistributed to European influencers on TikTok.

You probably suspect it, but it’s not the easiest way to monetize your TikTok account as only the social network can decide who will be eligible to receive some of this money and how much they will be willing to pay you.

In order to apply for the TikTok App Creator Fund, you must meet these conditions:

  • Have a professional account;
  • Be based in the UK, Germany, France, Italy or Spain
  • Have a TikTok account that complies with community guidelines and terms of use;
  • Be at least 18 years old;
  • Have at least 10,000 subscribers;
  • Have a total of at least 100,000 video views in the past 30 days;
  • Publish authentic content that “inspires joy and creativity”.

Earning money with TikTok: frequently asked questions

There are many questions on the net about money and TikTok, here is a summary of some questions and answers on how to make money with the Chinese social network TikTok.

Do you make money with TikTok?

As surprising as it may sound, people are actually wondering if they can make money with TikTok. So, yes, as we have seen in this article, it is indeed possible to raise a lot of money thanks to the social network and its community.

How many subscribers do you make money on TikTok?

It is possible to monetize your audience and make money with TikTok even with fewer than 10,000 subscribers. Obviously, the greater the number of subscribers and the number of views on your videos, the greater the amount you can earn.

(PS: If you want to earn subscribers on TikTok, don’t hesitate to read our dedicated article)

In reality, accounts with very busy followers and in a very popular niche (business sector) will not need many subscribers (more than 1000 at least) to be able to earn a few tens of euros a month or even a few hundred euros a month.

For example, if you select a B2B business sector that can pay you up to 30% per sale made (on amounts of several hundred euros, for example, to acquire business management software), a single sale per month from your TikTok videos can already allow you to earn money in an interesting way.

Can you make a lot of money with a TikTok account?

Yes. The more subscribers and views your videos have, the more money you can expect to earn. Some TikTokeurs can earn several million euros a year (although these influencers are still rare in France today).

How much does a TikToker make?

The remuneration of a TikTokeur can be compared to the remuneration of an Instagram influencer.

If there is no real TikTokeurs salary and remuneration study to date, here is an overview of what a TikTokeur can expect to earn depending on their number of subscribers:

  • Between 1,000 and 10,000 subscribers: about 1,000 euros / month on average
  • Between 10 and 50,000 subscribers: about 1400 euros / month on average
  • Between 50 and 500,000 subscribers: about 3,500 euros / month on average
  • Between 500 and 1,000,000 subscribers: more than 5,000 euros / month on average
  • More than a million subscribers: more than 15,000 euros per month on average

Although these figures come from an Instagram influencer study, TikTok is now very popular with users and brands, today it is very feasible to achieve this type of revenue with an equivalent TikTok account.

As mentioned earlier in the article, however, this will require you to use all account monetization means at your disposal: sponsored partnerships, affiliate program, etc.

How many views does it take to make money on TikTok?

This question about the minimum number of views to earn money is quite similar to the question about the number of subscribers.

Unlike YouTube which requires a minimum of 1000 subscribers and 4000 hours of video viewing, TikTok allows its users to earn money even with very few views as long as the payment method is not tied to this data. . Again, the key to success will be having the opinions of a qualified public and, if possible, interested in a vibrant business sector (e.g. investments, cryptocurrencies, financial investments, etc.).

Of course, the more views you have on your TikTok account in general, the easier it will be for you to earn money and collect some sort of “salary” from your TikTok activities.

1000 views on TikTok in cash, what does it give?

On YouTube, 1000 views can earn from a few cents to a few euros at the most. On TikTok, compensation doesn’t work the same, so it’s hard to estimate an RPM (Revenue Per Thousand Impressions).

If this article interests you, do not hesitate to consult our article on how to make money on YouTube or make money on Instagram.

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