Image format, text format, video duration…

You can follow the guide to Facebook and Instagram post formats: image formats, recommended solutions, advertising character limits, duration and number of authorized videos for top viewed video posts. Facebook in connection with carousel ads…

In this article you will find the formats and views for:

Visuals of different formats are possible for Facebook and Instagram posts. ©Facebook

1. Share Facebook and Instagram pictures

Facebook recommends images in JPG or PNG format for all ads. You can call up all image formats on a single page for a fee. Facebook ad dimensions vary by placement function.

Facebook news update

  • Image format: 1.91:1 to 4:5
  • Resolution: the maximum resolution is not impressed. The dimensions are at least 400 x 500.
  • Main texts: 125 characters
  • Recommendation: If you want to create an advertisement with a picture and a deposit, it can be used for a format from 1.91:1 to 1:1 with a resolution of 1080 x 1080 px. Minimum dimensions with deposit are 100 x 100. The title is not limited to 25 characters and the description is editable in 30 characters.

Instagram news

  • Image dimensions: At least 500 pixels
  • proportions: 400 x 500 minimum and 191 x 100 maximum
  • Main texts: Only 2 lines of text are available

à savoir: les publicités dans Explorer Instagram necessitent les memes require que les publicités du fil d’actualité Instagram, mai le texte s’affichera seulement sur une ligne.

Facebook right column (only available on desktop)

  • Image format: 1.91:1 to 1:1
  • Resolution: a resolution of less than 1200 x 1200 px is recommended. The minimum proportions are 100 x 100.
  • Title: 25 characters
  • Recommendation: Avoid the text of the images on your pictures.

Instant Articles Facebook (mobile-friendly format)

  • Image format: 9:16 to 16:9
  • Resolution: the maximum resolution is not impressed.
  • Recommendation: If you want to create an advertisement with a picture and a picture, you can use a 1:1 format with a resolution of less than 1200×1200 px. The title is less than 25 characters and the description is edited to 30 characters.

Facebook Marketplace

  • Image format: 9:16 to 16:9
  • Resolution: the maximum resolution is not impressed. To save: images of more than 20% of the text are prone to my diffuse thoughts.
  • lyrics: 125 characters
  • Recommendation: in the case of an advertisement with picture and line, the pictures can be taken in 1:1 format. The recommended resolution is less than 1200 x 1200 pixels. The title is less than 25 characters and the description is edited to 30 characters.

Stories Facebook and Instagram

  • Image format: 1:91 at 9:16
  • Recommendation: It is a mistake to save text or a logo in the height and in the base of the Facebook story to delete the profile CTA or icon that contains important elements. For a 1080×1920 story, a safe area for 1080×1420 subtitles.

Facebook search results

  • Image format: 1.91:1
  • Resolution: the maximum resolution is not impressed. To save: images of more than 20% of the text are prone to my diffuse thoughts.
  • lyrics: 125 characters
  • Recommendation: in the case of advertising with a picture and a deposit, the pictures must not be in the 1.91:1 format. The recommended resolution is less than 1080 x 1080 pixels. The title has been edited to 25 characters and the description to 30 characters has not been released.

Video In Stream Facebook

For the publication of images in the in-stream videos, which are some technical techniques and some recommendations for the implementation of Facebook messages.

2. Facebook and Instagram video posts

For all posts, most types of video files are responsible for most Facebook recommendations «H.264 compression, square pixels, fixed frame rate, progressive balance and AAC stereo audio compression of 128 kbps and more. » The fact is that you can watch videos with horizontal and vertical stripes (black stripes).

Facebook news update

  • Video format: 9:16 to 16:9
  • Video file size: 4 Go maximum
  • Video Duration: 1 second minimum of 240 minutes maximum
  • Legend of the video: optionally more live advice on Facebook
  • Main texts: 125 characters
  • Recommendation: Pledged videos require a 25-character title and 30-character description.

Last Updated Instagram (and Explorer Instagram)

  • Video format: between 1.91:1 and 4:5
  • Video Duration: between 1 and 120 seconds
  • Subtitles and son of the video : Optional
  • lyrics: Two texts of the text are available for the latest news, only one online for the explorer explorer application.

Instant Articles Facebook (mobile-friendly format)

  • Video format: 9:16 to 16:9
  • Video file size: 4 Go maximum
  • Video Duration: 1 second minimum of 240 minutes maximum
  • Legend of the video: Not available. You can embed the subtitles or captions directly into your video.
  • son of the video: Optional
  • Requirements Techniques: Minimum size (120 px) and minimum size (120 px). The minimum proportions are 100 x 400 or 400 x 100.
  • Recommendation: Pledged videos require a 25-character title and 30-character description.

Video In Stream Facebook

  • Video format: 16:9 format (recommended) at 9:16
  • Video file size: 4 Go maximum
  • Video Duration: 5 to 120 seconds
  • Your video and subtitles: facultatifs mais le son de la video is recommended by Facebook.
  • Recommendation: No maximum resolution is required, but it is preferable to respect the tile and the proportions of the figures indicated.

Facebook Marketplace

For the videos posted on the Facebook Marketplace, there are some expert techniques and some recommendations for the implementation of the messages. Only the legends of the video are not calculated.

  • Recommendation: Avoid too much text for the video thumbnail images, which contain up to 20% less text that can be shared on Facebook. For the vertical videos they are superior to the 2:3 format, they are vulnerable to the masks to comply with the 2:3 format, but it is recommended to respect this dimension.

Stories Facebook

  • Video format: from 1.91 to 9:16
  • Video file size: 4 Go maximum
  • Video Duration: 5 to 120 seconds
  • Video Legends: Not available. You can embed the subtitles or captions directly into your video.
  • son of the video: Optional
  • Recommendation: It is a mistake to put text or a logo in the height and base of the video to prevent the profile CTA or icon from being so important. For 1080×1920 video resolution, save a safe area for 1080×1420 subtitles.

Stories Instagram

  • Video format: from 9:16 and 16:9 to 4:5
  • Greater: At least 500 pixels
  • Video file size: 30 mo maximum
  • Video Duration: 1 to 120 seconds
  • Your video and subtitles: Optional
  • Recommendation: I have a recommendation that Facebook stories concern the placement of the text or logo in your video.

Facebook search results

For videos of search results on Facebook, there are some technical techniques and some recommendations for the implementation of the news. Only the legends of the video are not calculated.

  • Recommendation: You must avoid the text too much for the video thumbnail images, which are over 20% of the text that can be disseminated by Facebook.

Facebook video feeds

  • Video format: 16:9 to 9:16
  • Video file size: 4 Go maximum
  • Video Duration: 1 second minimum of 240 minutes maximum
  • Subtitle and video of the video: Optional
  • Recommendation: The maximum resolution is not impressed by the fact that it is preferable to respect the tile and the proportions of the recommended figures.

3. Carousel posts on Facebook and Instagram

Facebook recommends images in JPG or PNG format for all image carousels. For cars with videos, most of the video file formats are on Facebook.

For all Facebook posts

All articles (News, News Column, Instant Articles, Facebook Marketplace, Facebook Stories) are the most important criteria for carousels:

  • Recommended format: 1:1
  • Tolerance of proportions: 3%
  • Recommended resolution: less than 1080x1080px
  • Image file: 30 mo maximum
  • Number of files: between 2 and 10 (only 3 cards for Facebook Stories)
  • Landing Page URL: mandatory
  • video carousel: 4 Go maximum and up to a maximum of 240 minutes

Choice of subtitle, description and body text variants:

  • Latest News, Facebook Marketplace: Title (25 characters), Description (20 characters), Body (125 characters)
  • Right column: Title (40 characters)
  • Instant Articles: Title (40 characters), optional description (20 characters), body (125 characters)
  • Facebook Stories: Main text (125 characters)

For all Instagram posts

    • Recommended format: 1:1 for the news, 9:16 and 16:9 to 4:5 for the stories
    • Tolerance of proportions: 1%
  • Recommended resolution: At least 1080 x 1080 px for the latest news and 1080 x 1920 for the stories
  • Image file: 30 mo maximum
  • Number of files: maximum 10 digits
  • Landing Page URL: mandatory
  • video carousel: 30 Mo maximum and up to 120 seconds per fiche

4. The collection of ads on Facebook

This format will be able to facilitate the discovery and sharing of products on mobile and immersive. The collection experience includes an image or a video of the cover, the other images are the most important to give away other advertiser’s products.

Up to date

  • Format: vertical images and videos “Peuvent être masquées jusqu’à un rapport maximum de 1:1 dans le fil d’uktualité” Facebook site
  • Title: 25 characters
  • Main texts: 90 characters

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