“Investing in social applications offers many advantages”

Financial News Hebdo: First of all, tell us about the International Fair for Digital Business Transformation, which has just begun, and what is its purpose?

Zejjari said: EMEC Expo is in fact in its 2nd edition. It is an event dedicated to the digital transformation of the company, dedicated to e-marketing, e-commerce, hosting & cloud, mobile Internet, social networks and digital display. The show responds to the pressing need of companies to join the digital transformation by allowing them to discover the latest revolutionary technologies that are revolutionizing the world, as well as the tools and solutions that will enable them to better equip themselves to face this change that is now needed.

FNH: What else can EMEC Expo bring to young entrepreneurs?

SZ: Young entrepreneurs can find inspiration and find new ideas and new business models. Partners and investors who can help them evolve and access new markets, as well as useful and appropriate answers and solutions for the development or creation of their business.

FNH: A year ago, you created the innovative HipMeal and HipSmile solutions. What are they and what role can they play?

SZ: HipMeal is an anti-food waste platform where you can find international delicacies and meet new people while protecting our environment and fighting poverty! The solution is unique because it connects people to each other and offers them direct contact where they can share food or invite each other. As for HipSmile, it is a mobile application that allows you to give and receive goods and services in different categories such as health, education, material goods, volunteering or others. Its purpose is to connect people in need and those who want to donate while respecting their dignity.

FNH: The digital transformation of the company was a necessity during the pandemic. Do you share this point of view and what observation do you make today?

SZ: The digital transformation has been a breeze, the pandemic has only accelerated things. My conclusion is that the work done so far needs to be stabilized, improved and strengthened. Many companies and administrations have been forced to act quickly and find solutions. These are sometimes unsuitable or do not cover all needs. I can cite an example from my own experience. To this end, the Rokhass service allows you to complete an online request, but unfortunately it is not possible to pay online. Also, the form is not intuitive and the file upload service was not working which caused me problems.

FNH: Digital is an essential tool in the business environment. How can it be used wisely to develop or improve a project?

SZ: Digitization is a trend. Companies have already done this or have started. But the tools and technologies used need to be evaluated. If the solution is not suitable or does not meet the needs, it must be replaced and seek help from experts in the field. Quick and easy fixes can cause a lot of problems and be expensive. They can even make companies go bankrupt. Additionally, companies need to think about security and non-functional needs, such as usability and responsiveness.

FNH: Why is it important to invest in social applications today and what can they concretely bring to society?

SZ: Businesses have already realized that investing in social applications offers many benefits. As a result, the image of the company or brand is strengthened and the reputation of the company improved. This attracts new customers, including individuals interested in making sense of their savings and spending. In times of crisis and war, investments in sustainable, social and environmental development are very profitable, stable and can achieve excellent performance. There is another significant point, that of tax breaks. To this end, companies can deduct these expenses and investments from the tax authorities and thus benefit from tax advantages.In addition, employees will be more involved in these companies and will be proud to be part of them.

FNH: Based on your experience in the technology field, how do you intend to bring your experience to the new generation?

SZ: I am fortunate to have trained in IT in Germany and have obtained many certifications over the past 20 years. In addition, I have held various positions in many sectors such as industry, banking and insurance, where I have gained a lot of experience. I can pass this knowledge on to young people, provide them with advice, and educate them. In addition, within my current company, I train 7 IT apprentices. I created two start-ups. As a result, I can help young people by giving them guidance and helping them make decisions. If my projects are successful, I intend to create an IT training center focused on the technologies that the market needs and not just on the issue of degrees. I also intend to create a kind of Start-up Factory. One thing is certain, I am always happy to give my personal contribution and when young people ask me for advice and suggestions, I gladly answer their requests. Knowledge is made to make it known, to transmit it and not the other way around.

Interview by Ibtissam Z.

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