The notion that any website can afford affiliation is wrong. In principle, this marketing technique is without risk, since it is a successful model, but not without investment. Before starting any such project, here are the key points to validate.
affiliates on the internet is a technique Marketing that allows an advertiser (generally, but not exclusively, a web retailer) to sell their products on Internet sites affiliates. These affiliates receive a commission for each predetermined action (validated sale, completed form, etc.) that the visitor takes on the advertiser’s website.
The economic model of belonging is a performance model, also called “win-win”. In other words, from the advertiser’s perspective, they only pay for the result.
It is therefore, at first sight, an achievable model for all companies with minimal risk and unparalleled cost control. But whoever says risk-free does not mean without investment. In other words, it is not enough to have a website to be able to do an affiliation.
It is therefore important before you start to consider the following 3 most important points:
1 – Before you consider including membership in your online marketing strategy, you need to ask yourself the following questions, they are crucial in approaching your project.
* What will I sell on the Internet? the conventional wisdom that anything can be sold on the internet is wrong. Not everything is sold on the internet.
* Am I already visible on the internet? Do I have enough visitors? You should know that you must have a website that generates enough traffic to start the affiliation. An affiliate does not commit to promoting your program unless they believe they will achieve a satisfactory return on their investment.
* How well known am I on the internet? The more positive your brand awareness, the more affiliates will follow you to promote your program.
* What is my overall internet strategy and what are the expected results in 3 months, 6 months, a year? Is it realistic?
2 – Another element, the compensation model. It has to be the one that matches your field of activity, otherwise it won’t fit your market.
Indeed, different business models differ depending on the sector of activity to which you belong:
* If you are a distributor, the preferred models are cost per acquisition, cost per click and cost per thousand.
* If you are in Banking/Finance/Insurance/Mutual businesses, the cost per lead, cost per click and cost per thousand apply.
* If you are in the gambling industry (gaming, lottery, casino, video games, casual, MMORPG, …), cost per lead and revenue share will be your role models.
* If your business is more B2B (employment, training, telephony, etc.), the cost per lead, cost per click, and cost per thousand are reasonable.
3 – Finally, the last elements to consider: your goals. Creating an affiliate program must meet goals related to your activity on the Internet. Depending on your situation, they will be different.
As a merchant site An affiliate program can achieve the following goals:
* Increase sales,
* Acquire Qualified Addresses,
* Increase qualified traffic.
As service pages Your goals will be:
* To attract qualified prospects,
* To collect paid registrations in a relevant way,
* Increase qualified traffic.
Membership is therefore open to everyone a priori, provided an objective analysis of your situation on the Internet is carried out and your goals are clearly defined in advance. Remember, affiliation is based on the interest partners will have in your brand or products. Affiliates are your sales team. So how do you motivate them? But this is another story…