Even in the digital age, paper is still popular. In fact, although the web is increasingly favored by companies, paper remains a fundamental communication tool. Therefore, the paper has very useful resources despite technological advances. Only the use of paper has changed since the advent of digital. In addition, this support has had to adapt to today’s ecological standards.
Select the right print media
To take advantage of paper as a means of communication, you need to choose the right print media. You should know that print communication can take many forms, depending on the marketing goals you want to achieve. It also depends on where the media will be broadcast. For example, there are business cards and postmen that feature your company logo.
Then there are print ads like flyers and catalogs. Added to this are POS supports such as kakemonos that can be installed in showrooms. These are print media that can be ordered through specialized sites on the Internet. As can be seen on the Imprimerie Discount website, an online printer can design your flyers, posters, roll ups and billboards after placing an order.
According to a recent study, nearly 6.8 million people in France do not have access to the internet. This means that in our hyper-connected society, not everyone is on the same pedestal when it comes to using the web. This is where the use of paper media comes into play. In fact, for the 6.8 million people who do not have access to the Internet, visual communication through paper is essential. You must only find the ideal print medium for your communication strategy.
Find a good image or photo to work on
Printed communication relies heavily on the visual aspect. For this, nothing like a good image for attract public attention. There are several reasons that make the image an interesting option. A good photo can draw the imagination. There is therefore no automatic distancing as with the tongue. With this, the symbolic side of words can be a kind of barrier. Therefore, you need to make sure that the image used is of high quality (color, graphics, size, etc.).
Studies show that using images in the context of a visual communication campaign makes this possible make an impression. Therefore, it is a good idea for a marketing operation. Thanks to the image, readers retain information better. Note that images are stored in people’s long-term memory, unlike words. These are stored in short-term memory. In general, people remember what they saw better than what they read. It is therefore a good way to attract potential customers and thus expand your customer base in the long term.
Choose the right fonts and colors that reflect your brand
The choice of font to use for printed communication materials is important. If your sentences are long enough, use a serif font for easier reading. On the other hand, for information to highlight, avoid this font. Indeed, sans serif fonts are more eye catching and more readable. For business cards and flyers, a size 12 font is recommended. For kakemono and posters, the size must be larger for the message to be legible. As for the colors, choose those of your company. For example, if you are a farm, green is appropriate.
Avoid using Times New Roman for the police. In fact, this font developed in 1931 was designed for column publications. For this he was chosen by the English Times newspaper, as well as by other newspapers. Made world famous by Microsoft thanks to its Word word processing software, it has been overused ever since. Hence, this font has become boring for readers.
Avoid overloading the poster to keep it simple and easy to read
You will need to post your posters in strategic places where they will be seen by as many people as possible. For this, choose the A2 format (40 × 60). Make sure you use the right colors to grab the attention of passersby, especially if the poster will be displayed in a high traffic area. Indeed, this would mean that the poster will be placed in the center of other competing posters. It must therefore be able Stand out from the crowd.
A good poster should contain all the information you need. However, it shouldn’t be overloaded, so it’s easy for readers to read. Simplicity must therefore be encouraged by avoiding unnecessary information. Use a simple, straightforward style to communicate with readers. Use short sentences. For the colors, avoid the extravagant ones.
Your poster should convey a clear and unified message. In other words, it is important that readers interpret the message in the same way. Otherwise it would be just a waste of time, because the message risks being incomprehensible. Therefore, it is important to convey a professional message, which does not leave room for multiple interpretations.
Check your creation before printing it!
Before you can print your message on paper, you need to have an editable digital version. So you can have a preview of what you created before printing it. You can then check the quality of the final rendering one last time by studying the font, colors, etc.
It is also an opportunity to reread the text to be printed one last time to identify imperfections such as spelling, conjugation, syntax, etc. You can entrust the production of your poster or other paper means of communication to a specialist, such as an online printer, for a perfect result.