On May 31, 2022 in Las Vegas, NP Digital completed negotiations to acquire one of the industry’s best-known research marketing tools. AnswerThePublic does this by listening to auto-complete data on search engines like Google. In fact, of the 3 billion search queries users enter every day, nearly all trigger auto-complete suggestions from search engines. Marketers can then use this valuable consumer information to create new on-demand content.
NP Digital: what is it?
NP Digital was co-founded by influencer marketer and entrepreneur Neil Patel, he also owns another popular freemium keyword research tool called Ubersuggest.
NP Digital is a performance marketing leader focused on mid-range companies and brands. Backed by its unique technology division and Ubersuggest platform, NP Digital is part of one of the marketing agencies awarded for its fast growing performance in the industry. NP Digital sees marketing as a consulting lens, taking a holistic view while applying professional execution to create meaningful partnerships. These partners include some of the largest Fortune 500 brands in the world as well as mid-sized DTC challenging organizations. NP Digital is expanding globally with 650 employees, 7 offices and an office in Las Vegas.
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NP Digital acquired AnswerthePublic.
NP Digital’s Ubersuggest previously relied on the components of AnswerThePublic technology to meet the specific needs of Ubersuggest customers. This unique data visualization experience is now available for businesses of all sizes, from SMBs to global enterprises.
However, Ubersuggest COO Lisa Ohman said that:
“The acquisition of AnswerThePublic will further expand Ubersuggest’s technology capabilities by providing more in-depth information to marketers. “
“The integration of two of the best tools in the industry, powered by one of the fastest growing global agencies, will truly usher in the next wave of advanced insights and data visualizations. “
Now, Ubersuggest covers over 30 billion keywords and 50 trillion backlinks in 249 countries with a strong focus on data optimization. Deep segmentation of information and visualization of data allow organizations to identify opportunities and contemplate results faster.
NP Digital CEO Mike Gullaksen also said that:
“NP Digital technology is designed to grow with business while providing easily accessible information to help growing companies add competitive advantage.”
“The acquisition of AnswerThePublic enhances our digital ecosystem and I am particularly pleased with the depth it adds to our data analysis and visualization capabilities. “
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This integrated and inclusive ladder democratizes advanced performance marketing techniques and actionable insights. Now, individual marketers and entrepreneurs will be able to benefit from public release technology on Ubersuggest’s platform to learn easy-to-enter and use search insights.
Both platforms use the same data.
Both platforms use the same data set. But each has its own particular characteristics, functions and views.
NP Digital says the acquisition will point to new, more free features on both platforms – information that can be accessed from both platforms. As such, these two tools will continue to help marketers uncover inspiration and insights that will help shape SEO and content marketing strategies.
Mike Gullaksen, CEO of NP Digital, also explained that the platform allows marketers to pull data from the largest focus group in the world: Google Search users. He said being able to extract huge datasets to determine consumer interest in wants and needs is one of the most successful, but underutilized, strategies for content and search marketers. By overlaying this insights into the data, marketers can look back and see trends directly with strong visualizations and quickly advance their content plans, all while aligning with the state of the game for consumers.