Born in Lyon in 1988, the April group, a wholesale insurance broker, offers an offer for a network of independent distributors (brokers and general agents). The group operates in health and social security insurance for individuals, business professionals and expatriates, as well as in construction sites (motorcycles, cars, construction and pleasure boating).
The group has 2,300 employees worldwide, including 1,000 in Lyon and its headquarters in Part-Dieu. April also plans to hire 300 people, including 200 in Lyon. Search for profiles in the tech, digital, marketing, artificial intelligence world.
After the acquisition, “we have decided to focus on some key business lines”
The group’s transformation plan launched in 2020 paid off in 2021, when it reached 544 million euros in turnover and 8% growth in April.
“We had already closed 2020 with a growth of 6%, even if it was a special year, that of the first confinements. We accelerated in 2021 and we are ahead of our strategic plan because we were aiming for a growth of 6% per year. started this plan, our intention was to make a bribe towards growth of 10%, which is extremely sustained in our industry. We will see how 2022 goes, but we are on the right track, “said Eric Maumy, president of the April group. .
In 2019, April was bought by the British investment fund CVC Capital Partners and the founder of the Lyon company, Bruno Rousset, retired. From this episode the group has evolved and separated from some branches:
“When CVC buys the company and I come to take the presidency, it’s a hybrid animal, with insurance companies on board. We chose to part with these insurance companies, we sold them, to focus on our brokerage business. The second thing is that. we did: we were in many businesses around the world. We decided to focus on some key business lines: health and retirement, credit insurance and some niches (two-wheelers, yachts) as well as international health for expats. We pulled the lever. digital and we learned to work faster, so we doubled our sales force. “
For the future, April has international ambitions “.We are opening in the international healthcare sector in Germany, greenfields and also in Dubai, where we have an acquisition plan. We want to bring this company to a billion in turnover and make it a world-class company.“, The president advances.
“Sif you are not digital, you are a dinosaur “
April uses two types of distribution channels, local brokers, of which there are 15,000 in France, and direct online distribution. “April has become the leading insurance e-commerce player in France“assures Eric Maumy. So the arrival of online comparators has changed the broker’s practice.”Consumers have more freedom and we are fully behind it. They have the ability to compare and terminate at any time.“
In April 2020 it also acquired the Comparadise of Marseille, a technological brick that allows it to be present in this market. “But it’s a fast-paced marketplace, and if you’re not nimble – as we’re trying to be – and if you’re not digital, you’re a dinosaur.“
A plaintiff of the Lemoine law
In 2022, the Lemoine law was enacted. This law will allow holders of mortgages entered into from June 1 to terminate their borrower insurance at any time, starting from the date of signing the loan offer. April worked on this text, with other players in the sector.
“We were on the initiative to create APCADE, and we were very present with the government. We told ourselves that we had to take advantage of the election year when we talked about purchasing power, to approve this text for which we have been fighting in April for more than 20 years, ”explains Eric Maumy.
In terms of insurance, it’s a potential purchasing power gain for the French. “ It allows you to change the borrower’s insurance whenever you want, while before the customers were in the hands of the bankers“. According to the April president,”the expected earnings for the duration of a loan are between 5 and 15,000 euros per borrower“.
This law has another effect: reducing the right to be forgotten for people who have had cancer to 5 years and removing the medical questionnaire for mortgages below € 200,000. “For the aggravated risks of the right to be forgotten was 10 years increased to 5 years. The government requests that this be extended to other pathologies, this will be done for the benefit of the French who have serious health problems“Comments Eric Maumy.
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